Michael Fimiani - PowerScoppechio | LinkedIn (original) (raw)
About
Experienced Strategy Director with a demonstrated history of working in the marketing and…
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Experience & Education
PowerScoppechio
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Projects
Highwire Brand Studios
Aug 2012 - Present
• Worked with Procter & Gamble and Nielsen on a new product launch
• Conducted extensive primary and secondary research, as well as target persona profiling
• Developed FMOT and social media strategies
Other creators
Jan 2012 - Apr 2012
Target Student Leadership Scholar – Selected by a Target Stores senior management team as a special scholarship recipient based on exemplary marketing concepts on behalf of their business. Selected from over 100 marketing majors to lead a six member team in a Target Corporation case competition that analyzed and created strategic concepts for their urban store expansion
• Chosen as the lead presenter to a 12-person Target management team, fellow students,
and…
Target Student Leadership Scholar – Selected by a Target Stores senior management team as a special scholarship recipient based on exemplary marketing concepts on behalf of their business. Selected from over 100 marketing majors to lead a six member team in a Target Corporation case competition that analyzed and created strategic concepts for their urban store expansion
• Chosen as the lead presenter to a 12-person Target management team, fellow students,
and professors
• Segmented three specific “City Target” consumer groups to effectively determine new buy
behavior
• Proposed and designed products to help facilitate the transport of large volume
purchases, and appeal to more diverse demographics, in order to potentially increase
average basket size by 74% from 11to11 to 11to42
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