Michael León-Rivera - Miami Ad School (M.AD School) | LinkedIn (original) (raw)
About
Michael Leon-Rivera is a seasoned marketing and communications professional with over…
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Miami Ad School (M.AD School)
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Volunteer Experience
Vice Chair, Board of Trustees
International School of Brooklyn
Sep 2023 - Present1 year 5 months
Education
- Oversee the financial management, long-range planning, and school policies of the International School of Brooklyn, an independent not-for-profit IB language immersion school.
- Developed new long-term strategic goals for the institution, the administration and the Board of Trustees as a member of the board’s Strategic Planning Committee.
- As a member of the board’s DEIJ Committee, worked to transform the school’s Diversity Statement into a new core pillar of the institution’s…
- Oversee the financial management, long-range planning, and school policies of the International School of Brooklyn, an independent not-for-profit IB language immersion school.
- Developed new long-term strategic goals for the institution, the administration and the Board of Trustees as a member of the board’s Strategic Planning Committee.
- As a member of the board’s DEIJ Committee, worked to transform the school’s Diversity Statement into a new core pillar of the institution’s not-for-profit Mission Statment.
Honors & Awards
Webby Award - ONLINE FILM & VIDEO (Scripted)
Webby Awards
2016
WAYWARD PINES & MICROSOFT COMPANION SERIES
OMMA Award 2016 - Online Marketing
OMMA Awards
#ShareaCoke....and a Song
With Pepsi on its heels, Coca-Cola’s “Share a Coke” label campaign went from featuring names to song lyrics. The brand made #shareacoke a way for teens to express stories via song lyrics. On Musical.ly the brand created a lip-sync competition and the packaging had a Shazam code to unlock a Karaoke experience and score Coke stickers. The brand was used in a Carpool Karaoke segment with Selena Gomez and her Coke post is the most-liked Instagram picture to date. (4.1MM…
#ShareaCoke....and a Song
With Pepsi on its heels, Coca-Cola’s “Share a Coke” label campaign went from featuring names to song lyrics. The brand made #shareacoke a way for teens to express stories via song lyrics. On Musical.ly the brand created a lip-sync competition and the packaging had a Shazam code to unlock a Karaoke experience and score Coke stickers. The brand was used in a Carpool Karaoke segment with Selena Gomez and her Coke post is the most-liked Instagram picture to date. (4.1MM hearts and 170M comments)
Languages
English
Native or bilingual proficiency
Portuguese
Elementary proficiency
Spanish
Professional working proficiency
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