Michael Semer - MSMC | LinkedIn (original) (raw)
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If you’re a technology provider, you want B2B digital marketing strategy and execution…
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Articles by Michael
- 15 Less-Obvious Pitfalls of Using AI Content Writing
Jan 17, 2025
15 Less-Obvious Pitfalls of Using AI Content Writing
AI writing tools offer speed that can outpace the most manic copywriters no matter how much Red Bull they’ve imbibed…
SMEs in B2B Content Creation: You Can't Fake the Real Deal
The first thing you’ve got to understand about content these days is that most of it’s junk. Digital dross.
- Is there too much B2B content out there?
Jan 8, 2025
Is there too much B2B content out there?
Whenever most of us are in front of a screen trying to root out some actionable insights with the ring of truth or…
11 Mistakes to Avoid in Hiring a B2B Content Writer
When you bring on a B2B content marketing writer or editor, the goal isn’t just to get words on a page—any roomful of…
- The Brutal Facts about B2B Content Marketing
Oct 9, 2024
The Brutal Facts about B2B Content Marketing
The future of B2B content marketing is either amazingly exciting or vertiginously challenging, or both, but let’s be…
- Is VR a Marketing Cat-astrophe?
Oct 23, 2017
Is VR a Marketing Cat-astrophe?
Every so often, even hard-nosed, metrics-focused, KPI-respecting marketers rush to embrace a sexy new idea that…
- Video: 5 Signs Your B2B Content Marketing Sucks
Aug 24, 2017
Video: 5 Signs Your B2B Content Marketing Sucks
Check out my other incendiary (or not-so-incendiary) blogposts at MichaelSemer.com.
Artificial Intelligence & Marketing: Are You On Board – Or Obsolete?
It doesn’t take artificial intelligence or native smarts to realize an increase of 300% in A.I.
Personalization In Practice: My Glimpse into the Future of Fashion at TechStyle
Personalization? Big Data? 1-to-1 engagement? Sure, I’ve heard of them. I been to this marketing rodeo a few times…
- 11 Listicles You Will Regret Ever Having Read
Sep 12, 2016
11 Listicles You Will Regret Ever Having Read
3 Things You Never Knew About Joe Buck's Beard ••• 4 Amazing Uses For Bunion Shavings ••• 5 Ways You Might Die Before…
Contributions
Activity
Experience & Education
MSMC
View Michael’s full experience
See their title, tenure and more.
Volunteer Experience
Branding Strategist
Taproot Foundation
May 2012 - Aug 2012 4 months
Health
Consulted to one of L.A.'s most distinguished and established clinics serving low-income and disadvantaged Angelenos, evaluating their existing branding, naming and positioning and making recommendation to help guide them in future marketing efforts.
Languages
Spanish
Elementary proficiency
Organizations
Taproot Foundation
-
Jun 2004 - Present
Recommendations received
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