Nathan Allebach - Ramp | LinkedIn (original) (raw)

About

3 things get me out of bed in the morning: meaningful work, my daughter, and my son…

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Articles by Nathan

6 Ways To Personify Your Brand With Video

In years past, companies used text and visuals to personify their brand voices on social media with human…

The Extremely Online Glossary of Terms, Acronyms, Rules, and Laws

This goes out to all the ExtremelyOffline™ people. The normies.

Good and Bad Ways To Criticize Brands Being Human On Social Media

When a brand posts something bizarre on social media, it's natural to respond with buzz phrases like "this is peak late…

A Brief History of Online Culture and How Memes Changed The World

Memes aren’t just entertainment— they’re an evolving universal language and reactionary tool to undermine institutions…

What Happens When The Fourth Wall Breaks Down Between Brands And People?

A new fusion of advertising, smart technology, and online culture is integrating more into our lives every day. It's…

Contributions

Start building iterative documents to track the best resources, tips, brands, and contacts as you go. As time goes on in the social media climate, it's easy to forget or lose things. I keep a master Google Doc that has links to other Google Docs within it, sectioned off by categories like experiential marketing examples, podcasts, top brands on TikTok, CPG founders, Twitter templates, etc. I'm always adding to it and referencing parts when taking on new projects. You're going to feel like you're drowning at times while working in social media. It's an inevitability. So bake in accessible resources to help keep you afloat when that happens.
Nathan Allebach contributed 1 year ago 2 Upvotes

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Experience & Education

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Honors & Awards

NOSH

Aug 2023
https://www.nosh.com/nosh-notables-2023/nathan-allebach-creative-director-allebach-communications/

Philly Mag

Nov 2021
https://www.phillymag.com/best-of-philly-archive/nathan-allebach-the-steak-umm-twitter-guy/

PR Week

Jul 2020
https://www.prweek.com/article/1688300/50-nathan-allebach-allebach-communications

Adweek

Jun 2020
https://www.adweek.com/creativity/adweeks-creative-100-2020s-branded-content-innovators/

Recommendations received

“Nathan's depth of knowledge and authentic approach to his craft has earned him national acclaim and rightfully so. I've spent the last 7 years working closely with Nathan on many accounts that require different levels of interaction, counsel and creative development. He carefully navigates the client inputs and provides insight where and when appropriate. Nathan's depth of knowledge in the area of social media, internet culture and application of trends in creative executions/campaigns provides our agency with expert level consultation.”

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