Pamela Bump, M.S. - HubSpot | LinkedIn (original) (raw)
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- Aditya Vempaty MoEngage • 9K followers Ever looked at your martech stack and thought “oh sh*t… this is worse than I realized,” you’re not alone. That’s exactly where Hope Barrett found herself when she joined SoundCloud. She came in to replace Nielsen’s attribution tool. But instead of a clean handoff, she found a decade of duct tape. Campaign logic lived outside the platform. Frequency caps ran through scripts. The numbers looked fine until you asked where they came from. So she didn’t just migrate. She rebuilt by running a proper RFP process She didn’t want flashy slides. She wanted a partner who wouldn’t require workarounds. She put it best: “You want the new features, but you’re not in the queue. Out-of-the-box users always get the roadmap first.” She chose MoEngage, because it supported real-world use cases without custom middleware. No tribal knowledge. No buried logic. Just a foundation the team could build on with confidence. And in twelve weeks, with a team of three, she led a complete messaging stack reset. They cut 200 legacy campaigns down to what mattered. Messaging shifted under the product org. Notifications were reimagined as real product features, not just batch blasts. Now, governance is clean. Data runs through BigQuery. Audiences sync everywhere. And more importantly, the system finally makes sense. 🎧 Hope breaks it all down: the audit, the rebuild, the migration, and what it really takes to future-proof your messaging stack: https://lnkd.in/gBNhAHi3 Humans of Martech Phil Gamache Darrell Alfonso
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