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Articles by Paul

Brands: Connecting with Purpose through Audio

As society navigates the global crisis, staying informed is crucial. But staying connected is just as vital to peoples’…

The Collaborations Defining the Future of the CMO

One of the most important jobs of the CMO is to hang out, sometimes by invitation and sometimes by chance, in the…

Interview: Matt Littlejohn of Oceana on Why Protecting the Oceans Will Feed the World

The ocean is my place of peace. Since childhood, I have gone there to relax, play and reconnect with my sense of wonder.

Artificial Intelligence, a Brief Users Guide for the CMO

The discussion about what artificial intelligence (AI) means for business isn't going away. It is deepening and…

A Riddle for the CMO: Do You Know What Your Brand Really Does?

Your customers perceive your brand in a very specific way. It’s the duty of the CMO to understand this intimately; and…

Brand Discipline: Just because you can ‘Harlem Shake’ doesn’t mean you should

Like 68 percent of people in the U.S.

We Need Brands to Stay Bigger than Nations

This month, the Trump administration launched the third volley of tariffs in a trade war that began with China in the…

Great Cities Are Also Global Brands

Think about an iconic brand, like Apple or Starbucks. What comes to mind? Memorable logos, notable advertising and…

The Stories Cities Tell Us: Listening to London, New York, Hong Kong and Los Angeles

This is my third post in a series of articles on storytelling. Cities are always speaking to us, just not in words.

Want My Business? First, Tell Me a Story

Storytelling is an art that hearkens back to our earliest days—when cave drawings and oral traditions helped us make…

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It was a lot of fun spending time with Alicia Tillman, Jeffrey Katzenberg and Tomas P. on the Brand Innovators stage at #CES.

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