Paul Roetzer - Cleveland, Ohio, United States | Professional Profile | LinkedIn (original) (raw)

About

Paul Roetzer is a marketing AI expert and educator with over 23 years of experience in…

Articles by Paul

Entrepreneurship Unscripted: Finding Your Own Path to Success (and Happiness)

I had the opportunity to give a talk recently to a group of entrepreneurs. The session was unscripted, and had no…

40+ Sessions. 60+ Speakers. But, First . . .

A huge announcement about MAICON! But, first some background on why . .

9 Ways to Become a Marketing Artificial Intelligence Pioneer

Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet…

Discover Dozens of Marketing Artificial Intelligence Use Cases and Vendors

You use artificial intelligence dozens, if not hundreds, of times everyday. From choosing recommended shows on Netflix,…

12 Questions to Guide Your Marketing Agency Pricing Model Transformation

“The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent…

11 Ways to Make Marketing Automation More Intelligent (and Truly Automated) with A.I.

Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient…

Can Artificial Intelligence Automate Marketing Strategy?

Do you know the optimal way to spend your marketing budget—whether it’s 10,000or10,000 or 10,000or10,000,000—to give your business…

Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

This post originally appeared on the PR 20/20 blog. I spent the first six years of my marketing agency career chasing…

Introducing the Marketing Artificial Intelligence Institute

In April 2015 I launched an internal initiative at PR 20/20 named Project Copyscale designed to answer one seemingly…

11 Steps to Build an Internal Marketing Academy

Following is an excerpt from The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure…

Activity

Publications

John Wiley & Sons August 11, 2014

Discover What’s Possible When the Art and Science of Marketing Collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlock your potential as a marketer and accelerate success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI…
Discover What’s Possible When the Art and Science of Marketing Collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlock your potential as a marketer and accelerate success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty.
Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps:
* Align marketing talent, technology, and strategy to reach performance goals.
* Drive digital marketing transformation within your organization.
* Recruit, train, and retain a modern marketing team.
* Propel growth through digital-savvy marketing agency partners.
* Adapt more quickly to marketing technology advancements.
* Create connected customer experiences.
* Turn marketing data into intelligence, and intelligence into action.
* Devise integrated marketing strategies that deliver real business results.
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Organizations

Board Member

Mar 2015 - Present

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