Phil Koutsis - FG|PG | LinkedIn (original) (raw)

About

As CCO of FGPG and ShowReady, I am a creative doer & leader. I help to drive forward the…

Activity

Experience & Education

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Publications

Mashable September 10, 2015

We set out to give fans at the US Open a tennis experience like no other. One that would bring them closer to the game they love. And for the first time, invite them to actually step into the game - and face off against a US Open Champion - Maria Sharapova.
We got lots of coverage. You can click on the link to read the article from Mashable. Here's another bit from the AdWeek coverage... "American Express crafted a VR experience that lets tennis fans play opposite Maria Sharapova. It's…
We set out to give fans at the US Open a tennis experience like no other. One that would bring them closer to the game they love. And for the first time, invite them to actually step into the game - and face off against a US Open Champion - Maria Sharapova.
We got lots of coverage. You can click on the link to read the article from Mashable. Here's another bit from the AdWeek coverage... "American Express crafted a VR experience that lets tennis fans play opposite Maria Sharapova. It's called "You vs. Sharapova,"​ and it's the first VR experience to feature live action—consumers get to swing a racket and try to return Sharapova's serve—and a CGI version of an athlete."...
See publication

Biz Bash July 15, 2015

We partnered with Facebook to help create the "IQ Live"​ event series. It was designed to help introduce marketers to the new insights Facebook has about all the ordinary moments that "when observed at scale" across the 1.4b users - make those moments truly extraordinary. We invited guests to step into unique installations to bring the research to life - making data memorable by presenting research in highly visual, entertaining ways.
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Exhibitor Magazine Sep 2013

Rising Stars was a platform I helped drive with the simple goal of supporting small business owners at tradeshows in a way nobody had ever done before. We turned our space into a live design competition where we brought up and coming businesses to the biggest industry shows of the hear, and then had them showcase the "making and doing" part of their business. Where other booths were selling and showcase product— our Rising Stars were putting their skills on the line for all to see. And in turn,…
Rising Stars was a platform I helped drive with the simple goal of supporting small business owners at tradeshows in a way nobody had ever done before. We turned our space into a live design competition where we brought up and coming businesses to the biggest industry shows of the hear, and then had them showcase the "making and doing" part of their business. Where other booths were selling and showcase product— our Rising Stars were putting their skills on the line for all to see. And in turn, putting their names and businesses on the map.
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Patents

Issued May 4, 1993 US 5207508

A convertible sack is provided which alternatively functions as a sack or tote for carrying objects and as a surface usable for a variety of functions. The sack is formed of a sheet of a flat, subtle material with a hollow circular section, access openings and a cord secured therein. The sack is converted from a flat surface into a sack by pulling the cord through the access openings. The convertible sack has various applications including use as a combination beach tote/blanket, combination…
A convertible sack is provided which alternatively functions as a sack or tote for carrying objects and as a surface usable for a variety of functions. The sack is formed of a sheet of a flat, subtle material with a hollow circular section, access openings and a cord secured therein. The sack is converted from a flat surface into a sack by pulling the cord through the access openings. The convertible sack has various applications including use as a combination beach tote/blanket, combination diaper bag/changing pad, combination meal tote/seat and combination sack/tent. At least one surface of the sack may be water resistant.
See patent

Honors & Awards

Event Marketer

Nov 2019
Campaign: Work/Life Lounge
Client: American Express
Agency: We're Magnetic

Event Marketer - Ex Awards

May 2019
Ex Winner: Best Use of Technology and Social Media for Instagram Storyscape with Es Devlin
Client: Instagram
Campaign: Storyscape by Es Devlin @ Facebook Beach at the Cannes Lions Festival of Creativity
Agency: We're Magnetic

Adweek

2019
Best Experiential Activation by a Technology Brand for Instagram Storyscape with Es Devlin
Best Use of Social Media in an Experiential Activation for Instagram Storyscape with Es Devlin
Best Use of Mobile in an Experiential Activation for Instagram Storyscape with Es Devlin
Client: Instagram
Campaign: Storyscape by Es Devlin @ Facebook Beach at the Cannes Lions Festival of Creativity
Agency: We're Magnetic

Event Marketer

2019

Event Tech - Experience Design & Technology Awards

Nov 2018
Client: Instagram
Campaign: Storyscape by Es Devlin @ Facebook Beach at the Cannes Lions Festival of Creativity
Agency: We're Magnetic

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2017
Client: American Express
Campaign: 2016 US Open Activation
Agency: Momentum Worldwide

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2017
Client: American Express
Campaign: 2016 US Open Activation
Agency: Momentum Worldwide

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2017
Client: American Express
Campaign: 2016 Small Business Saturday Shop Small Campaign
Agency: Momentum Worldwide

-

2017
Client: American Express
Campaign: 2016 US Open Activation
Agency: Momentum Worldwide

-

2017
Client: American Express
Campaign: 2016 Small Business Saturday Shop Small Campaign
Agency: Momentum Worldwide

-

2017
Client: American Express
Agency: Momentum Worldwide

-

2017
Client: American Express
Agency: Momentum Worldwide

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2016
Client: American Express
Campaign: 2015 US Open Activation
Agency: Momentum Worldwide

2016 Ace Awards

2016
Client: Facebook IQ
Campaign: Facebook IQ Live
Agency: Momentum Worldwide

2016 Ace Awards

2016
Client: American Express OPEN
Campaign: SEMA 2015 Ones to Watch Activation
Agency: Momentum Worldwide

Gold - Brand Experience of the Year - B2B / Facebook IQ Live

2016
Client: Facebook
Agency: Momentum Worldwide

Best Brand Experience Event - Silver Stevie Winner

2016
Client: American Express OPEN
Campaign: SEMA 2015 Ones to Watch Activation
Agency: Momentum Worldwide

Brand Experience of the Year - B2B - Silver Stevie Winner

2016
Client: American Express OPEN
Campaign: SEMA 2015 Ones to Watch Activation
Agency: Momentum Worldwide

-

2016
Client: American Express
Campaign: 2015 US Open Activation
Agency: Momentum Worldwide

-

2016
Client: Facebook
Campaign: Facebook IQ Live
Agency: Momentum Worldwide

2016 ACE Awards

2016
Client: American Express OPEN
Campaign: SEMA 2015 Ones to Watch Activation
Agency: Momentum Worldwide

2015 Event Marketer: Experience Design Awards

2015
Client: American Express
Campaign: You VS Sharapova
Agency: Momentum Worldwide

Effie Awards

2014
Campaign: American Express OPEN Business Lounges
Client: American Express
Agency: Momentum Worldwide

Effie Awards

2013
Client: Dos Equis
Campaign: Most Interesting Man in the World
Agency: G2

Cannes Lions Festival of Creativity

2010
Campaign: Dos Equis Most Interesting Academy
Client: Dos Equis
Agency: G2

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