Ragini P. - Greater Boston | Professional Profile | LinkedIn (original) (raw)

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Bimal Maharjan Lenny Rachitsky I listened to your amazing podcast with Todd Jackson about product market fit. The 4P framework ( persona, problem, is amazing. All the benchmarks, strategies, and tactics that Todd Jackson shared are spot on. Recently, Sequoia Capital put out a solid framework, the ARC Product Market Fit Framework for Hair On Fire, Hard Fact, and Future Vision. When I combine these two, 4P relates well with the Hair on Fire category of the products. I wonder how the 4P framework would work with the products' Hard Fact and Future Vision categories. Lenny Rachitsky Todd Jackson I wish I could hear more about PMF in the Hard Fact and Future Vision categories. For rest, These are amazing content about #productmanagement, #productmarket fit, #startups Here are links: 1. This is the link to the entire podcast: https://lnkd.in/eTX5tGtE 2. This is where the 4P description starts: https://lnkd.in/eTX5tGtE 3. This is the link to the ARC Product Market Fit podcast. https://lnkd.in/ezprPT-Q
Melissa Perri Launching a product is one of the most exhilarating yet challenging tasks for any product manager. It’s the culmination of months, sometimes years, of hard work, research, and development. The stakes are high, and the pressure to succeed can be immense. However, a well-executed product launch can set the stage for long-term success and establish a strong market presence. It's not just about getting the product out there — it's about making a lasting impact and ensuring that the product resonates with its intended audience. But how can you ensure that your product launch is not just good, but exceptional? Here are some strategies from the Product Ops book that can help you achieve a successful product launch. 1. Understand Your Market and Customer Needs - Conduct thorough market research and gather customer insights to ensure your product addresses real pain points. 2. Set Clear Objectives and KPIs - Define what success looks like for your product launch. Set clear, measurable objectives and key performance indicators (KPIs) that will help you track your progress and make necessary adjustments along the way. 3. Create a Comprehensive Launch Plan - A detailed launch plan is crucial. This should include timelines, responsibilities, and a step-by-step guide to the launch process. Make sure all stakeholders are aligned and aware of their roles. 4. Leverage Cross-Functional Teams - Product launches are not just the responsibility of the product team. Involve marketing, sales, customer support, and other relevant departments early in the process. Their input and support can be invaluable. 5. Test and Iterate - Before the big day, conduct beta tests and gather feedback. Use this information to make necessary tweaks and improvements. Iteration is key to refining your product and ensuring it meets customer expectations. 6. Communicate Effectively - Keep all stakeholders informed throughout the launch process. Regular updates and open communication channels can help prevent misunderstandings and ensure everyone is on the same page. 7. Prepare for Post-Launch - The work doesn’t stop once the product is launched. Have a plan in place for post-launch activities, including customer support, monitoring performance, and gathering feedback for future improvements. The key to a successful product launch lies in meticulous planning and cross-functional collaboration. It's essential to understand the market and customer needs deeply, set clear objectives, and involve all relevant departments early in the process. This holistic approach ensures that everyone is aligned and working towards a common goal.
Pierce Healy Gaining buy-in for building 0 to 1 products inside large companies relies on effectively communicating the product vision.. Lenny Rachitsky recent podcast with Mihika Kapoor (product leader at Figma) is packed full of insight on building new products inside large companies and her process for building compelling product vision documents 𝗚𝗮𝘁𝗵𝗲𝗿 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝘂𝘀𝗲𝗿 𝗶𝗻𝗽𝘂𝘁: "The first is that you cannot go into a vacuum and come out with a compelling vision that does not exist. You have to be fundamentally inseparable from your users, and also, fundamentally inseparable from your team. And so, I think that there is sort of this important cross-pollination of functions that is really important in crafting a compelling vision" 𝗦𝘆𝗻𝗰 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 𝗢𝗿𝗴: "And then if you're on the larger side, I think that having a really tight relationship with your sales team is really important. And basically, just being on sales calls because you want to be in a situation where the customer pain points on sales calls are cross pollinating into the product roadmap. And so I think really leaning into that, building that relationship between these traditionally more siloed orgs and hopping on those calls is something that I'd really recommend." 𝗔𝗱𝗱 𝘂𝘀𝗲𝗿 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝘀𝗲 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝗼𝗻 𝗱𝗼𝗰: "So, when I put together a vision with my team at Figma, it's all about not just your traditional, "Okay, here are pain points. And then, here are solutions. And then, here is the timeline and costing." But rather how can you bring all of those things together and how can a vision pitch effectively Because at the end of the day, simply describing a product idea in words is not as compelling as seeing a testimonial from a user on top of a prototype or a mock, and really feeling the pain points." Link to the episode in comments for those interested, love to hear reactions from anyone else who listened in 👇
Rahul Abhyankar 🕺👋 Season 2 of Product Leader's Journey is in the books! So grateful to these amazing leaders 👇 for giving their time and sharing insightful stories with a lot of humility and candor. Incredible conversations. Thank you all for listening and sharing forward! 🙏 You can catch these episodes here: https://lnkd.in/gf9hJjWh, and your favorite place for podcasts. A short summary below: 1️⃣ Rich Mironov - Author, The Art of Product Management Rich talks about what product leaders owe their teams, merchandizing product work, and prioritization being a political problem. If you know Rich, you also know to expect his trademark brand of dry humor and wit! https://lnkd.in/gXg-nvDw 2️⃣ Amanda Richardson - CEO, CoderPad Amanda is on a mission to fix hiring by focusing on demonstrable skills and not resumes. Her personal mantra: Put your hand up and say Yes to everything. Believe in the possible. Believe in figuring it out. https://lnkd.in/gy98byW2 3️⃣ Donald Hasson - CPO Dashlane Donald talks about the “beautiful constraints” of product development - time, scope, resources, quality and how to balance them. He shares insights on when does it make sense for a product organization to have Product Ops. https://lnkd.in/gG8G5h4K 4️⃣ Al Zollar - Board Member, IBM, Nasdaq, BNY Mellon Al looks back at his distinguished career of 34 years in IBM as President of Lotus, GM of Tivoli and IBM iSeries product lines. He breaks down in crystal clear teams how to be the true "CEO of the Product", based on his actual experience as the product manager for DB2 early in his career. https://lnkd.in/gGEG3Med 5️⃣ Chris Johnson - CEO, Artisanal Talent Chris has one important advice about your career: play career chess and not checkers. Listen to him explain what it means. He shares insights on crafting a strong narrative, talking about weak spots on the resume, and how to work with executive recruiters. https://lnkd.in/gDmnGfVm 6️⃣ Aleks Bass, M.A - CPO, Typeform Aleks has spent decades in the market/customer research space working at Qualtrics, SurveyMonkey and now at Typeform. She shares advice on how to navigate the first 30/60/90 days in a new role, addressing conflict and how to provide feedback that doesn't feel like passing judgement. https://lnkd.in/gshXfyMx 7️⃣ Himanshu Palsule - CEO, Cornerstone OnDemand Himanshu walks the talk when he speaks about the importance of being humble and vulnerable, and how to say “I don’t know”. https://lnkd.in/ga3rBMau Subscribe to the show! Season 3 in a couple of weeks!
Melissa Perri “PMs are now expected to respond quickly to inputs," Anthony emphasized, highlighting the changing role of product managers in today's fast-paced environment. He underlined the importance of product and product ops teams in using technology to shape strategy, a shift that's changing expectations across industries. In this latest Product Thinking episode, Anthony Maggio and I explore important topics like tackling challenges in the digital supply chain, addressing strategy drift, and Airtable's latest venture, Airtable AI. With over three years at Airtable, Anthony's leadership has played a vital role in driving the platform forward. Trusted by businesses worldwide, Airtable's innovative approach connects people and data to achieve their goals. We discuss Airtable's journey to becoming a leader in vertical integration, seamlessly integrating AI into its products. Anthony shares insights on balancing flexibility with market demands, offering practical advice for product professionals. Join us to learn how AI is reshaping the role of product managers, and how product operations drive AI transformation to provide actionable insights for teams. What challenges do you foresee in implementing AI-driven strategies in your organization? I’d love to hear your thoughts in the comments! #ProductManagement #Innovation #AI #DigitalTransformation
Richard King 4 sources of data that product marketers shouldn’t overlook. Taken from the recent Product Marketing Alliance blog with Praveen Krishnamurthy. Understanding customers is at the core of what product marketers (PMMs) do. It's foundational to their work in developing a product's positioning and messaging. While PMMs often turn to familiar sources of data to understand users, a wealth of valuable information resides in the company's internal systems and across the internet. Let’s look at four such sources that PMMs shouldn’t overlook: 1️⃣ Sales demos Usually, sales demos help you showcase product features to potential customers and generate leads. But they are often much more than that. As a product marketer, you can learn first-hand how prospective customers react to a specific feature or what intrigues them the most about the product. You can leverage sales demos to your benefit through: → Feature interest heatmap → Use case discovery → Competitive intelligence → Implementation 2️⃣ Customer support interactions Customer support interactions offer a wealth of insights as they reflect what customers feel and think, helping you unearth needs, preferences and pain-points. You can leverage them to not just refine your messaging strategies but also to influence the product roadmap. How to use customer support interactions to improve your customer experience: → Assessing the learning curve → Feedback on new features → Implementation 3️⃣ Reviews on independent websites Besides letting you know what they think about your product through their interactions with customer support, users also turn to review websites on the internet to let others know exactly how they feel about your product. These reviews can be very informative. The other important thing to do here is to also analyze reviews users might have left for your competing products. How can you use reviews on independent websites to help your product marketing efforts? → Competitive analysis → Identifying gaps and benchmarking → Implementation 4️⃣ Online forum discussions Online forums offer a rich source of insights for PMMs. Professionals, enthusiasts, casual users and prospects can often be found engaging on forums, discussing products that cater to them. Here’s how you can use online forum discussions for your benefit as a product marketer: → Identifying unmet needs → Discovering usage scenarios → Implementation ___ PMMs can take advantage of a number of avenues to be better informed about their products, users and competitors. Utilizing the above-mentioned ways will help you unlock new insights and drive real competitive advantage. ___ The full article with more information on all of the above I’ll leave in the comments.

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