Scott Schablow - Hip Brand Group | LinkedIn (original) (raw)
About
As a marketing and business executive for 30 years, I have worked with blue chip brands…
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Experience & Education
Hip Brand Group
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Publications
The Financial Brand January 6, 2014
Fifty practical questions to ask — with answers — when rethinking (or kick starting) your financial institution’s digital marketing strategy in 2014 and beyond. The concepts also apply to general business.
What’s the bottom line for digital success? Don’t just dabble in digital. Take the time to read this Q&A and then launch a digital lifestyle experience as a market leader with highly branded, customized and useful products and services that meet the needs of your customers’ digital…
Fifty practical questions to ask — with answers — when rethinking (or kick starting) your financial institution’s digital marketing strategy in 2014 and beyond. The concepts also apply to general business.
What’s the bottom line for digital success? Don’t just dabble in digital. Take the time to read this Q&A and then launch a digital lifestyle experience as a market leader with highly branded, customized and useful products and services that meet the needs of your customers’ digital lives.
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Projects
Dec 2011 - Present
A New Brand for a Century Old Bank.
As companies grow, so must their brands. Your brand must stay fresh and current and communicate to your audiences in compelling, distinctive ways. No matter what media you are using: traditional or new, it is important to make the investment and reinvigorate your brand every few years. This year, we had the pleasure of creating a new brand and web site for Aliant Bank, founded in Alexander City, Alabama in 1900. The history of this Alabama bank is…
A New Brand for a Century Old Bank.
As companies grow, so must their brands. Your brand must stay fresh and current and communicate to your audiences in compelling, distinctive ways. No matter what media you are using: traditional or new, it is important to make the investment and reinvigorate your brand every few years. This year, we had the pleasure of creating a new brand and web site for Aliant Bank, founded in Alexander City, Alabama in 1900. The history of this Alabama bank is rich so we had a lot to work with. Take a look at aliantbank.com and you’ll see that Aliant Has What Alabama Banks On. What does your company’s brand stand for? Every company we work for has a fascinating story. Can we help you tell yours?
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