Scott Effler - Westport, Connecticut, United States | Professional Profile | LinkedIn (original) (raw)

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Licenses & Certifications

Publications

• How To: Build Enterprise Mobile Apps Using the Salesforce Platform

developerforce July 18, 2013

The Salesforce Platform enables ISVs to rapidly build enterprise mobile apps with our Platform Mobile Services. You can innovate even faster by leveraging our Mobile Packs and Mobile SDKs. In this blog post we will show you how to further enhance your mobile app and make it enterprise-grade by using a managed package.
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• Using the New Signup API to Manage Your Leads and Deployments!

developerforce June 7, 2013

Today, salesforce.com partners can use Trialforce to provision trials which is an easy and seamless way to turn prospects into paying customers. The new Signup Request API takes this functionality to the next level. It exposes a new SignupRequest object via the API and by simply adding records to this object, trials can be created. Since this is a standard object, it provides you with the full power of the Force.com platform. For example, it allows you to customize the signup process using…
Today, salesforce.com partners can use Trialforce to provision trials which is an easy and seamless way to turn prospects into paying customers. The new Signup Request API takes this functionality to the next level. It exposes a new SignupRequest object via the API and by simply adding records to this object, trials can be created. Since this is a standard object, it provides you with the full power of the Force.com platform. For example, it allows you to customize the signup process using workflows and track the status of trial signups. You can also run reports and analyze information on all signups, giving you more control over the signup process and visibility into your prospects. All of this is now possible with the new Signup API.
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Recommendations received

• Lisa Calvet “In a 2006 survey of over 300 of our customers, bad user experience was rated the number one issue and problem with our products. To rectify that over the last 3 years we have transitioned the traditional engineering-driven product development process to a new User Centered Design (UCD) process. This process requires designers to work hand-in-hand with the product manager and architect throughout all phases of the product development lifecycle. In the last couple years, I personally worked with Scott Effler who managed critical products within our organization. Scott understands the increased demand for customer experience and has a unique ability to keep everyone on task, and encourage collaboration in a very aggressive and demanding software arena. This ability plus his shoot straight from the hip attitude and strong technical understanding help pilot a mobile application: designed and constructed in a very short time frame, with his team in 3 different time zones, and a directive of “It needs to sizzle”. At the same time, managing all his other customer calls, bug reviews, and team comittments for other projects. If your project matters and you want your project, product, or awareness to matter to the appropriate constituents, Scott Effler will help direct a team to ensure a highly usable product. His keen awareness of the demanding needs of a user population that is increasingly sophisticated regarding usability would benefit any project.”

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