Serena Connelly - GINORMOUS | LinkedIn (original) (raw)

About

I craft brand narratives and events magnetized by purpose and positivity.

When a…

Services

Experience & Education

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Volunteer Experience

Colorado Therapeutic Riding Center

Mar 1993 - Aug 1995 2 years 6 months
Assisting handicapped individuals with physical therapy by teaching them horseback riding. I had the pleasure of working with a range of students from a teen on the Autistic Spectrum to an adult with MS.

Publications

HR Wire April 15, 2020

Goodwill Industries International and Accenture are launching a virtual reality tool that allows job seekers with criminal backgrounds to practice their interviewing skills, interact with human resource professionals and hear from workers who have found employment after incarceration. Through the project, called Project Overcome, job seekers will learn to “speak comfortably about their incarceration” and use up-to-date technologies.
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MightyGuides / Workfront August 1, 2015

I am so happy to be one of the 18 Creative Directors chosen to be a part of this book, Taming The Chaos of Agency Life by MightyGuides, Sponsored by Workfront. The chapter I contributed is titled, “Growing Compassion”. The book is full of solid ideas from industry vets who propose a variety of alternatives for calming the craziness that can get in the way of doing great work. I hope you find it useful.
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Taschen 2012

This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7.
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Patents

Issued January 3, 2013 US US2013/0002602 A1

Issued January 3, 2013 US US20130004036 A1

Honors & Awards

Academy of Interactive & Visual Arts

Oct 2022
The leading international awards program, recognizing excellence in communication across a spectrum of industries, championing effective and meaningful work.
It's categories like this that make me so proud to be a part of this organization:
To better highlight the narratives that are central to our industry. Our new “Conscious Communicator” category recognizes brave voices that take a stand, perhaps in the face of political unrest, global conflict, or their communities.

Anthem Awards (Inaugural Year) A new initiative by the Webby Awards

Jan 2022

The Academy of International Extended Reality VR Awards

Jul 2021
AVEnueS (Accenture Virtual Experience Solutions) won The VR Awards Social Impact Award, which is given to companies or individuals that produce and execute either an experience, product, and/or service, which has resulted in positively impacting a cause for social good.

The Clio Awards

Jun 2018
GOLD CLIO Event/Exhibit Design: American Express 'Air Tennis' 2018
SILVER CLIO Product Innovation: American Express 'Air Tennis' 2018
BRONZE CLIO Virtual/Augmented Reality: American Express 'Air Tennis' 2018
BRONZE CLIO Event/Experiential: American Express 'Air Tennis' 2018
CLIO Shortlist | Branded Entertainment & Content | Events / Experiential
CLIO Shortlist | Branded Entertainment & Content | Games
CLIO Shortlist | Digital / Mobile | Games

THE CANNES INTERNATIONAL FESTIVAL OF CREATIVITY

Jun 2013

The Art Director's Club

THE CANNES INTERNATIONAL FESTIVAL OF CREATIVITY

The IAB

The One Club

The Shorty Awards

The One Club

The One Club

The Webbys

Organizations

Member

Nov 2022 - Present
The-wei.com is the brainchild of Ale Lariu, a long-time, friend and mentor. She established the Wei and "Career Surgery" to help women become a force for change in a variety of Creative Industries. Based on 15 years of knowledge from 500+ events and conversations with professionals The Wei creates personalized plans, and mighty, mini-networks, for creative women worldwide.

Jury Member

Oct 2022 - Present
Jury Member for the Communicator Awards and on-going Member

Member

Aug 2019 - Present
The Academy of International Extended Reality asked me to be a member of their organization when they were founded and I've since been part of a project that won a VR Award from AIXR in 2021

Jury Member

Jan 2011 - Present

Speaker, Panelist, Activist, Mentor, and Member

Jan 2010 - Present
I am a regular Speaker, Mentor, Activist, and Panelist for SheSays (https://weareshesays.com/) an organization working toward gender equality for women in the workplace. Founded in 2007, by Alessandra Lariu and Laura Jordan Bambach with over 50 chapters worldwide. "We believe if we use our collective voices permanent change in gender leadership is within our reach."

Member

Jan 2006 - Present

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