Susan Ram - iSpot.tv | LinkedIn (original) (raw)
Cardiff-by-the-Sea, California, United States
4K followers 500+ connections
About
With an established track record at iSpot, my focus on relationship building and sales…
Experience & Education
iSpot.tv
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Honors & Awards
California Department of Real Estate Broker
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Jun 2012
California Department of Real Estate Agent
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Oct 2000
Graduate Student of the Year, Academy of Achievement, Haas School of Business
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Rotary International Scholarship, Kyoto, Japan
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Languages
Japanese
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Recommendations received
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- Bill Whitham ROI is making it RAIN!!! (aka incremental revenue) No Seattle jokes please;) We are working with large scale publishers in News, Sports, Entertainment, Health, Travel, and Autos verticals. High volume, high frequency. STOP READIG NOW if you are not interested or incentivized by incremental revenue. Now that we have dropped nonrevenue incented/operation types, let's talk about increasing revenue. If you are selling 100% of your supply you are in a rare, probably non-optimized group. Most publisher do not and should not fill more than 75% of supply directly. Using the bottom 25% to leverage floors higher, increasing bids/ecpm. ROI allows publishers the opportunity to efficiently monetize 100% of their supply. Accomplishing this by selling unfilled outside of the direct adstack in a secondary auction or post-bid strategy. We will deliver real time market data on supply value, allowing publishers to understand supply value and flooring. Selling and optimizing your unsold is a simple and import part of a balanced programmatic strategy. ROI is the only company that is doing this and has been doing this from the beginning of programmatic. Let's talk, let's drive incremental rev!
- Tripp Boyle In today's competitive landscape, where brands are making substantial investments in #livesports, understanding the impact of those dollars on outcomes is crucial. At EDO, Inc., our historical and real-time TV outcome data empowers brands to not only benchmark their performance against competitors but also optimize their strategies for maximum impact. Whether you're preparing for the season kickoff or fine-tuning in-season creative rotations, our insights ensure every marketing dollar counts. Reach out today for a personalized look at your NFL performance data. Pizza Hut, Taco Bell, KFC, Chick-fil-A Restaurants, Arby's, Wingstop Restaurants Inc., McDonald's, Molson Coors Beverage Company, FanDuel, Pfizer, AbbVie, Farmers Insurance, Allstate, Verizon, Meta, Signet Jewelers, Southwest Airlines, Mondelēz International, Lowe's Companies, Inc.
- Bill Amstutz Exciting news! 🚀 I'm thrilled to announce the inaugural Commerce Media Brand Summit: Your Playbook for Connected Commerce, launching March 10-11, 2025, in Scottsdale, AZ. https://lnkd.in/gmS2duis This groundbreaking event will focus on the unique challenges of CPG, apparel, and other brands and advertising agencies in the rapidly evolving commerce media landscape. We are crafting an agenda that speaks directly to buy-side concerns, featuring insights from industry leaders at US Stove, Mauviel, Reckitt, and other major brands. Feel free to reach out if you'd like to contribute to our program. Our sessions will tackle the pressing issues faced daily, including: • Optimizing brand budgets across multiple retail media networks • Accurately measuring ROAS and iROAS in the complex ecosystem • Exploring the convergence of Connected TV and Commerce Media • Balancing brand-building with performance marketing in digital retail environments • Optimizing organizational structure for the most efficient cross-channel ad-buying • Upskilling internal teams to achieve commerce media goals • Improving the path to purchase with onsite advertising • Converting browsers into buyers with offsite advertising • Harnessing review intelligence for brand messaging and media buying • Using AI to optimize spend on commerce media networks • Maximizing ROI with paid search at the bottom of the funnel Whether you're a CPG giant, an up-and-coming D2C brand, or an agency navigating the commerce media maze for your clients, this summit is designed with your needs in mind. Stay tuned for more updates and LMK if you want to collaborate on the agenda. #BrandMarketing #CommerceMedia #RetailMedia #AgencyLife Rachel Tosi Muser Marissa Alvord Jarrett Spagnoli
- Hugh Scallon ✅⬇️ AdExchanger (5/24): “To some degree, the digitization of TV marketing is inevitable. Wall Street investors prefer advertising and media companies with the most promising long-term profitability. One way to get there is for streaming companies to access shopper data and strike partnerships with retailers to court advertisers with the promise of performance and attribution. Publishers want to relabel connected TV as a performance channel, (an analyst) said. But if that happens, she continued, “CTV will lose its cred” among buyers and brands as a viable replacement for legacy linear commercials. Say what you will about linear, but it’s a mass reach vehicle. And if CTV doesn’t provide the same reach opportunity, Wall Street may cool on public companies with a CTV advertising business, (the analyst) said. The reality is, upper-funnel channels, like streaming, have a strong downstream impact on outcomes even if they don’t directly drive a purchase. For example, CTV’s ability to drive mass reach and brand awareness is why more retail media spend is moving to streaming, said Max Willens, a senior analyst at eMarketer, also speaking at Programmatic I/O this week. According to eMarketer, the proportion of retail media spend going to CTV should grow from 12% this year to 20% by the end of 2027.” ⬇️ #shoppabletv #streamingtv #programamtic #ctv https://lnkd.in/eu7AbtTU
- Paul Dahill EMARKETER predictions for #RetailMedia until 2028 makes interesting reading. Here’s my summary and POV: "The rise in retail media ad spend may be due to its ability to deliver on performance-related goals. Over half (59%) of retail marketers worldwide say performance-driven paid media." This points to the potential of wider Commerce Media. Travel has been massive for years (ask any of the team at Booking, Expedia or TripAdvisor), and it will be interesting to see what’s next. As a proof point, knowing that the majority of global RM is on-site search, and if 2/3rds of advertisers (as per this report) buy it because it delivers against performance targets, then other non-retail marketplace-style environments should be able to replicate this success. Discoverability Problem = Paid Search Opportunity. "Although ad spend on in-store retail media will remain less than 1.0% of total retail media ad spend in the US through 2028, it will grow steadily over the next four years, per our forecast. But in-store retail media often requires heavy investment in new technology, which could be a barrier to further adoption." Probably the most interesting bit of the report: 1. Totally agree with the heavy investment problem (e.g. hardware, rewiring of stores, maintenance, logistics) = low margin. 2. <1% though? If we removed pure-play e-comm retailers from total US RM revenue, would this number still look the same? I doubt it. Grocers are still ~90% sales in-store. Anecdotally I hear UK Grocer Shopper Marketing spend is ~70% in-store… Walmart or Target would be useful US omnichannel examples to look at. I struggle to believe in-store is <1% for them? Would love to see en estimation on % RM split here if anyone has one. 3. Unless...Europe is just that much further ahead in terms of in-store roll-out? (see 1st comment). "More than half (53%) of brands in the US take advantage of data and media opportunities with retailers that don’t carry their products (a.k.a., non-endemic brands), according to August 2023 data by Merkle." I don’t believe this. There’s clearly a non-endemic opportunity in RM, but over half of all non-endemic US advertisers? There’s been too much over-promising in Retail Media, too many fingers burnt based on forecasts of TAM like this. (To be fair, perhaps Merkle surveyed a small group & it's been extrapolated and misquoted from there). "The retail media landscape is growing, making room for new players like financial media networks (FMNs), advertising platforms that leverage financial institutions’ (FIs) proprietary data to target personalized ads to customers in FIs’ channels. We expect US ad spend on FMNs to more than quadruple over the next two years, growing from 350millionin2024to350 million in 2024 to 350millionin2024to1.50 billion in 2026." Love this. Check out the Klarna and Tabby (Middle East) apps. They’re up & running with boosted listings from partners. This aligns with an Amazon-style Sponsored Products offer. Going great guns from what I hear!
- Chad Schulte As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/er2kGpqn #ContextualAI #CTVAdvertising #InnovationInMarketing
- Carrie Molay About two weeks before Oracle stops supporting its advertising product. Publishers are stressed! Optimera has answered the call to provide campaign monitoring data. Introducing Optimera's Direct Sold Campaign Performance Dashboard giving publishers the capability to measure enhanced campaign metrics: Hover % Time until hover (seconds) In-view time (seconds) Total exposure time (hours) Total ad dwell time (hours) In-view % Ad dwell time (seconds) Click % Measured impressions Includes a customizable time period, controls, all of the metrics listed above, and a detailed chart reflecting the findings to narrow down data. Controls include: AdvertiserId CampaignId LineItemId CreativeId Domain Country With Optimera's #BrandSafety key values, #SmartRefresh revenue engineering solution, replacing #Moat is possible with our single implementation (Prebid.org, Hashtag Labs, or Hardcode), contract, and exceptional customer service. Demo, free trial, upon request. Here's to an easier Q4! https://lnkd.in/eDXmcFba
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