Vineet Mehra - Chime | LinkedIn (original) (raw)

About

Vineet Mehra is a global leader and internationally recognized CMO, Public Board Director…

Articles by Vineet

Activity

Experience & Education

Volunteer Experience

Board of Directors

America Needs You

2014 - 2016 2 years
Economic Empowerment
Elected to be on the Board of Directors for the NJ Chapter of America Needs You. NJNY is an NGO that fights for economic mobility for ambitious, low-income college students. We do this by providing intensive career development, mentorship, and professional networks to enable students to realize their academic and career aspirations.
www.newjerseyneedsyou.org

Honors & Awards

Adweek

Nov 2024
The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity

Business Insider

Jun 2024
Business Insider announces their list for the most Innovative CMOs.

Forbes

Apr 2024
Our 3rd annual Forbes Entrepreneurial CMO 50 list recognizes a cohort of marketing leaders, selected from among hundreds of nominees and based on qualitative consideration by their peers, marketing industry and agency leaders, executive recruiters, CMO list alumni, and Forbes. There is something to consider and learn from each of them.

Forbes

Oct 2020
This year, 427 global CMOs were eligible for consideration. To be eligible for evaluation, CMOs or their brand must have appeared on at least one major brand or marketing list in the past year. To make the Top 50, a CMO must be in the top 20% of CMOs on at least three different indicators of personal, industry or internal influence, or show extraordinary impact visibility on the conversation around Covid-19 or Black Lives Matter.

Ad Week

Sep 2020
This year’s showcase of standout leaders in marketing, media and tech reveal how empathy, agility, diversity and fresh thinking fueled success for their brands despite challenging times.

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Jun 2019
Selected as Global Chairman of Effie Worldwide

Ad Week

Mar 2019
These 21 CMOs Are Channeling Tech to Get Consumers to Obsess About Their Brands
And they're raising the bar for experiential in the process

Ad Age

Sep 2018
They're among the up-and-coming executives that cracked this year's Ad Age 40-under-40 list. It's a group notable not just for what they're doing now but how they got there. Our list, culled from more than 700 entries, includes executives from marketing behemoths such as Procter & Gamble and PepsiCo but also startups like Turo, known as the "Airbnb for cars." All of them are blazing new trails.

Forbes

Sep 2018
Forbes launches CMO Next, an unprecedented and definitive list of 50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future. Through qualitative research tapping into the expertise of industry watchers as well as Forbes’ editorial industry knowledge, the list features 50 people who have reached the highest-level marketing position within a given company—CMO title or equivalent—and who are driving brand and business growth. The list…
Forbes launches CMO Next, an unprecedented and definitive list of 50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future. Through qualitative research tapping into the expertise of industry watchers as well as Forbes’ editorial industry knowledge, the list features 50 people who have reached the highest-level marketing position within a given company—CMO title or equivalent—and who are driving brand and business growth. The list highlights the individuals’ education, expertise, experience, mindset and mandate within organizations. The individuals hail from both new and emerging companies as well as legacy, established corporations. Not a ranking, the goal is to annually spotlight CMOs who serve as models of a new, emerging and disruptive chief marketer.

Effie Worldwide

May 2017
Many of our Grand Effie Jury members have won Effie Awards and judged through the years, and all share the experience of knowing what real results look like,” said Davies. “Each jury member brings a perspective to the table that will examine, challenge and debate the merits of the Grand Effie winner.

P&G Alumni Association

2017
The P&G Alumni Network has initiated a "40 Under 40" event in 2017 to recognize the accomplishments and contributions of our younger, highly-talented alumni. We hope to encourage greater engagement with younger alumni, enhance career op­ portunities, and help create a long-term pipeline for tomorrow's senior executives and business leaders.
The 9-member 40 Under 40 Committee, which selected the winners, included rep­ resentatives of the P&G Alumni Network Board, several P&G Alumni…
The P&G Alumni Network has initiated a "40 Under 40" event in 2017 to recognize the accomplishments and contributions of our younger, highly-talented alumni. We hope to encourage greater engagement with younger alumni, enhance career op­ portunities, and help create a long-term pipeline for tomorrow's senior executives and business leaders.
The 9-member 40 Under 40 Committee, which selected the winners, included rep­ resentatives of the P&G Alumni Network Board, several P&G Alumni Chapters, key alumni, a P&G executive and at least one past Alumni Award winner.
All alumni may submit nominations and nominate themselves. Three committee members reviewed each nominee .
The criteria for selection includes:
Career Trajectory: How fast they have continued to advance after leaving P&G.
Business Leadership: This includes impact in technical fields as well, such as R&D and supply chain, etc.
Thought Leadership: Their sharing of knowledge/expertisein their respective industry/field
Community Engagement: Are they do­ing other great things beyond their day job, such as volunteer work or working with nonprofits.
Network Potential: Will they make the Alumni Network stronger.

Effie's

Mar 2016
About the Effie Awards - Awarding ideas that work.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East / North Africa Effies, the North American…
About the Effie Awards - Awarding ideas that work.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East / North Africa Effies, the North American Effies and more than 40 national Effie programs.

M&M Global

Aug 2015
M&M Global Awards returns, for its 26th Year, to Grosvenor House in London on Thursday 3rd September.
The awards will continue to reward the very best in international media and marketing from the past year. Recognising and celebrating the most innovative and effective pan-regional advertising campaigns, awarding agencies, media owners and advertisers for their strategy, execution and delivery.
There are a range of new categories for 2015, looking at the new challenges marketers…
M&M Global Awards returns, for its 26th Year, to Grosvenor House in London on Thursday 3rd September.
The awards will continue to reward the very best in international media and marketing from the past year. Recognising and celebrating the most innovative and effective pan-regional advertising campaigns, awarding agencies, media owners and advertisers for their strategy, execution and delivery.
There are a range of new categories for 2015, looking at the new challenges marketers and agencies alike are facing, in the world of content, technology and multi-channel campaigns.

ANA

Jul 2015
Invited to speak at ANA's largest Digital and Social Marketing conference on the how to build RELENTLESS RELEVANCE for brands in the digital and social age of marketing.
https://www.marketing.org/conference/show/id/DSM-JUL15

The Internationalist

Jun 2015
The Internationalist announces its annual list of 100 Marketing Leaders from around the world to acknowledge those executives who are influencing today's marketing concepts. These individuals are literally reinventing marketing as the industry looks to deliver relevance and responsibility to its brand values in a global business world increasingly defined by social media, mobility, analytics, "big data"​ and the need for worldwide growth.
Many on the list represent the world's largest…
The Internationalist announces its annual list of 100 Marketing Leaders from around the world to acknowledge those executives who are influencing today's marketing concepts. These individuals are literally reinventing marketing as the industry looks to deliver relevance and responsibility to its brand values in a global business world increasingly defined by social media, mobility, analytics, "big data"​ and the need for worldwide growth.
Many on the list represent the world's largest multinational brands; others are inspiring people in their home markets. Most are disruptors, problem solvers, or risk-takers who demonstrate why status-quo just won't work anymore. All share a devotion to excellence as they further marketing standards, provide inspiration, and set the tone for an industry.
http://myemail.constantcontact.com/The-Internationalist-Announces-its-Annual-List-of-100-Marketing-Leaders.html?soid=1101460251849&aid=Q9E5-Od\_DWA

The Internationalist

Feb 2015
37 Marketing Leaders were named Marketing Internationalists of the Year for 2014 by the Internationalist for their outstanding accomplishments in the past year. This group of individuals represent the people behind today's breakthrough marketing thinking and brand communications. Without their extraordinary efforts, inspiration and energy amid today's "always on"​ world with creased emphasis on accountability and responsibility, many marketing programs simply would not have gotten off the…
37 Marketing Leaders were named Marketing Internationalists of the Year for 2014 by the Internationalist for their outstanding accomplishments in the past year. This group of individuals represent the people behind today's breakthrough marketing thinking and brand communications. Without their extraordinary efforts, inspiration and energy amid today's "always on"​ world with creased emphasis on accountability and responsibility, many marketing programs simply would not have gotten off the ground.

Cannes

Jun 2012
Asked co-lead a session in Cannes, outlining how we are driving our Digital Marketing transformation at Novartis OTC (consumer) here in Europe, in front of an international audience of the marketers from around the world.

Canadian Marketing Association

2008
Asked to be part of the Awards Committee to determine winner of the "Promotions" Category for the 2008 Canadian Marketing Awards.

Canadian Marketing Association

2008
Selected to be a Jury Member to choose the 2008 Inductees into the Canadian Marketing Hall of Legends from a list of truly iconic marketers. Being selected as part of the Hall of Legends is the best accolade that a marketer in Canada can receive at the end of their career.

Effie's

About the Effie Awards - Awarding ideas that work.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East / North Africa Effies, the North…
About the Effie Awards - Awarding ideas that work.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East / North Africa Effies, the North American Effies and more than 40 national Effie programs.

Languages

Native or bilingual proficiency

Professional working proficiency

Organizations

Board of Directors

2013 - 2014
Invited to be a member of the Board of Directors for FGI driving the agenda for one of NYCs top industry groups for the fashion and beauty space.

Recommendations received

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