Bridalwear trends: Sandy Liang and JACQUEMUS | Fazer posted on the topic | LinkedIn (original) (raw)
Fazer’s Post
Gen Z and Millennials and are shaking up the bridalwear market, moving away from the traditional single dress towards a multi-outfit approach. This shift in consumer preference presents a strategic opportunity for brands across the fashion spectrum. Designers like Sandy Liang, previously catering to a niche Lower East Side cool market, are expanding their reach to capitalize on this demand for edgy and personalized wedding wardrobes. This generation of brides, and consumers, prioritizes "unexpected luxury" – a blend of high-quality materials with a distinct, surprising aesthetic. But perhaps most importantly, they want a brand story. Especially on such a special day, they choose brands that have a clear perspective. Think JACQUEMUS and its continued inspiration, across designs, by French playful nostalgia. From a brand strategy standpoint, this highlights the importance of a well-defined brand narrative and a focus on design details to cultivate a loyal customer base. Meaning matters. Tell a real story, let that guide creative, and your brand wins.
Bridal Gets Its Gen-Z Overhaul businessoffashion.com
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