Juan Baixeras on LinkedIn: Más de nueve millones de españoles han escuchado un audiolibro en el… (original) (raw)
Country Manager Spain & Italy at Audible (an Amazon company) // Associate Professor digital business IE and ISDI
5mo
To inaugurate the Madrid Book Fair, Audible for Spain presented NielsenIQ's market research data on audiobook consumption in the country. The study reveals that Spaniards have a strong affinity for audio entertainment, with 9 million people (18.6% of the population) listening to audiobooks, and 2.7 million (30% of listeners) engaging with them weekly, indicating a growing cultural habit. These impressive figures position Spain on the path to join leading countries in audio entertainment consumption, such as the United States, the UK, and Germany. Audible has been a pivotal player in the expansion of the audiobook industry in Spain. Since our launch in 2020, our Spanish catalog has expanded from 6,700 to 23,000 titles, reflecting a 440% growth. In just the past seven months, listening hours on Audible.es have surged from 4 million to 6.7 million, a 67% increase. Special thanks to Javier Celaya and David Lopez from NielsenIQ for joining us at Café Comercial to present this insightful report. Audio entertainment is becoming increasingly robust in Spain, and this is certainly news worth celebrating.
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