Robert Murray on LinkedIn: Rob Murray Takes Over As CEO, Overdrive Interactive | 211 comments (original) (raw)
Robert Murray’s Post
Global Business Leader | Digital Marketing & Technology
2mo
I began my career in digital marketing 25 years ago with the founding of iProspect. It was the wild west of internet marketing, but it was truly great times working with amazing people like Brian Kaminski, Andrew C. Wheeler, John Tawadros, Bill Muller, Paul Wilson, Deborah Hickey, Monica Branning, Christopher Pircio, Francis Ferrara, Kristy Daykin. In 2004, things took off for iProspect as we were acquired by Aegis under the sponsorship of Sarah Fay. It was here I was able to take a small Boston-based agency and grow it into the largest Digital Performance Network in the world with over 1,700 employees in 40 countries. There were so many amazing people I partnered there with: Steve Andrews, Michael Nicholas, Ben Wood, Ruth Stubbs, JB Brokaw, Mark Cranmer, Ralph Folz, Darryl Gehly, Misty Locke, Ashwini Karandikar, Ray White. My last stop was at an amazing agency born out of Silicon Valley called 3Q Digital and I was truly fortunate that David Rodnitzky trusted me to lead and grow it significantly over 3 years until we were purchased by The Carlyle Group and merged with DEPT under Dimi Albers leadership. This was only possible due to the amazing people I worked with: Tari Haro, Shane Kern, Laura Rodnitzky, Sam Huston, Fidel Parente, Erica Carlson, Christine DeNoon Weston, Ellen Corrigan. Today, I’m excited to share that I have joined Overdrive Interactive as CEO. My 25-year career has come full circle where I will be leading a small Boston-based scrappy agency that reminds me of iProspect in its early days. I want to thank both Harry Gold for entrusting this agency with my leadership and the Capitala Group, including Steve Arnall and Adam Richeson. I am thankful to be working with a great team here Jeff Selig, Joel Breen, Jennifer Callahan. Overdrive was founded in Boston in 2001, when search marketing was the digital disruption of the day. At the time, Google (AdWords) and Yahoo (Overture) were moving beyond search engine optimization (SEO) and making major moves into pay-per click (PPC) advertising. Since then, the media ecosystem has grown exponentially and become equally more complex for marketers to navigate. The original “OG” search marketing agencies born in that era evolved into performance marketing agencies and have been acquired by major holding companies. But what hasn’t changed is the marketer’s need to keep pace with an ever-evolving media landscape to unlock potential – and smaller, more scrappy agencies to help them do it. I believe there’s an opportunity for nimble and fast-moving agencies to win – that’s why I’m returning to my roots to lead Overdrive.
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