Ryan McCumber on LinkedIn: Shaquille and Barkley address uncertain future of 'Inside the NBA' (original) (raw)
Ryan McCumber’s Post
🏀📺COLLATERAL DAMAGE - while not finalized it’s looking like NBC Sports will be replacing Warner Bros. Discovery Sports as the 2nd (3rd) National Basketball Association (NBA) broadcast package. There’s been a lot posted on this but I have a very different take. Most are saying it’s crazy TNT would let this slip and mostly because they do have the greatest post game show all all time 🥇and Charles Barkley Shaquille O'Neal Kenny Smith @ernie stewart will inevitably split as I doubt they can all switch collectively. WHY IS TNT not matching. PURELY SMART ECONOMICS. We all know cable and broadcast is dying. Before this new 10 yr deal expires the word cable won’t exist. The NBA is NOT the NFL, and fact they can get this money will be the last time. There is a reason Marc Cuban sold the Mavs. In my opinion fans who watch NBA can be into 3 categories 1. Diehard NBA (like myself) will subscribe NBA Gamepass all games globally, we won’t get Peacock for NBA as we don’t need 2. Fans who care but only big games and really care playoff time (this is a target of these rights) 3. Fans who only follow their local team (they will ultimately be subscribing to a D2C product) many of these fans pay for cable but will they subscribe to a streaming platform for NBA doubtful Cable TV is dead 🪦and the value of TNT on cable was dropping 📉as each subscriber churns, down down down📉 There is now a streaming war and a fight for subs to survive (uphill climb) So why is NBC paying so much.💰NBC / Peacock needs subs desperately; as when a Comcast customer churns then need to show them value to subscribe Peacock. Comcast has a new bundle coming Apple TV Netflix Peacock at extremely discounted rate, probably losing money they are so desperate for subs Sports is Comcast only hope as NBC TV no longer cuts it, the days of Friends and Sat Night Live aren’t pulling customers but National Football League (NFL) is a cornerstone Olympics will help and English Premier League adds a bump but they need NBA to fill out their offer. Warner Discovery - or should I say MAX - does not need sports as HBO is the anchor. I subscribe to MAX for their original content, specifically HBO unparalleled shows; MAX 👑crown jewel. Getting an NBA game here or there is an added bonus, but seeing GoT, or the next big thing aka Succession, Wire, Sopranos etc is what will drive subs not a tue night TNT game and not Charles, Shaq, Jet or Ernie. It was an amazing run and hands down best show 🥇for the analysis + light comedy and telling it how it is. I’ll miss it; hopefully but unlikely they regroup under Amazon ESPN or NBC. As they say all good things come to an end, if mad blame capitalism. For me it happens and survival of fittest. https://lnkd.in/eTrKf4ij
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