Zoom and Workvivo: It's Time and Place (original) (raw)
John Goulding and Eric Yuan. Image: Workvivo
Dave Michels
Enterprise Communications Analyst | Protagonist | Specializing in Storytelling & Reputation Management for good brands.
Published Apr 17, 2023
Last week we learned that Zoom intends to acquire Workvivo. I approve of this acquisition.
First, we need to understand that it’s not often I get to write “Zoom acquired” in a sentence. Zoom is acquisition reticent. It has only acquired a few companies. Like most companies, Zoom has rarely seen source code it couldn’t write better, but acquisitions can be advantageous. The buy vs. build decision is complex, but time-to-market favors acquiring.
Public companies can often innovate and grow more efficiently by acquisition, especially if they can acquire with its stock. We don’t know the terms of the deal, but I suspect there’s ZM stock involved. Yes, ZM shares are low compared to its pandemic high, but there’s a secret to consider: back to office mandates are not working. Buying with stock can be attractive for several reasons, and effective when the seller agrees that the upside potential is better together than alone.
See full post at TalkingPointz