Google Ads | LinkedIn (original) (raw)

Advertising Services

Mountain View, California 799,050 followers

The official page for updates, tips, and inspiration from the Google Ads team.

About us

Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.

Industry

Advertising Services

Company size

10,001+ employees

Headquarters

Mountain View, California

Specialties

Online Advertising

Updates

💡 Did you know 1 in 4 visual searches using Lens has commercial intent? Check out more surprising trends and actionable tips in the article below👇
Unlock new possibilities with Google Search 🔓Brendon Kraham, VP of search and commerce for global ads solutions, breaks down the latest trends shaping Google Search — from Gen Z’s evolving behavior to the rise of AI. Discover the 5 key trends you need to know about the future of Search 👇 Get the full article here: https://goo.gle/3O9Hkwg
Imma Calvo, Managing Director of Commerce at Google, shares her top tips to drive awareness and boost conversions for the holiday season: 📈Use Performance Planner to predict demand and get suggestions to enhance your Google Ads campaigns. 🚀 Combine brand-building and performance campaigns to achieve maximum impact. 🧲 Utilize Demand Gen campaigns to create and convert demand while using Performance Max campaigns to drive holiday sales. 📢Capture attention and drive interest across the entire customer journey by leveraging both Google & YouTube Ads. 🎯Use Target ROAS bidding to optimize for conversion value while aiming for a specific return on ad spend. Learn more about the Google Ads tools you can use to enhance your holiday campaigns: https://goo.gle/4eyA3AM
Missed our latest Meet the Expert session on incrementality testing? Don't worry, you can still catch the recording! Learn how to unlock the true potential of your Google Ads campaigns and measure their impact across the funnel. Watch now! → https://goo.gle/3O5uyyH
How can you bring in new seasonal shoppers? 🛍️ Iconic British retailer Marks and Spencer used Demand Gen to drive performance for key purchasing seasons — from fall to winter 🍁❄️ Find out how the brand drove 186% higher ROAS 👇
Have you ever wondered if you’re actually driving incremental conversions? Find out with our expert-led session on incrementality testing! We'll dive deep into Google's measurement tools and show you how to accurately assess the impact of your YouTube, Performance Max, and other campaigns. Register now → https://goo.gle/4erlD5J
Boost product and purchase consideration with Google AI. Take a page out of L'Oréal Paris’s book. The global beauty brand used Demand Gen to combine first-party data with AI-powered features like lookalike segments to reach valuable audiences. The result? The campaign outperformed benchmarks across all key metrics — and searches for the product rose by 76%.
Black Friday and Cyber Monday are just around the corner. Discover how APL gained 20% more new customers and increased revenue by 23% by utilizing Performance Max campaigns 👟 Watch their story to find out how you can boost demand during Cyber Week.
This just in 📣 Creative preferences in Demand Gen campaigns help you create tailored ad experiences by pinning video assets to specific surfaces across YouTube and Google. 👀 Control where your videos appear 📈 Test performance and optimize effectively See how it works so you can drive better performance with creatives today 👇https://goo.gle/48vTV6v
Make your products stand out this holiday season with the power of Product Studio. Easily place them in the perfect holiday scene – no photo shoot required. Get started now → https://goo.gle/3AaXLVU
Couldn't make it to our ”YouTube: Leading the Living Room” Meet the Expert session? We've got you covered. Catch the recording and discover how to win the living room with your YouTube Ads strategy. Watch now → https://goo.gle/3NLAuwG

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Google Ads | LinkedIn (original) (raw)

Advertising Services

Mountain View, California 799,050 followers

The official page for updates, tips, and inspiration from the Google Ads team.

About us

Updates

Join now to see what you are missing

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