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Shooter Kim Ye-ji wins hearts of Tesla, CU, Louis Vuitton

“The winner takes it all” seems to be a thing of the past when it comes to shooter Kim Ye-ji, who garnered the silver medal in the women’s 10-meter air pistol at the 2024 Paris Olympics in July after losing to her younger team member, Oh Ye-jin. During the summer games, Kim became an overnight…

Questions grow over effectiveness of Samsung's celebrity marketing for Galaxy

BOYNEXTDOOR joins list of K-pop idols switching to iPhones K-pop group BOYNEXTDOOR recently intensified a debate on whether Samsung’s years of celebrity collaborations have been successful in promoting its Galaxy smartphones and competing with Apple’s iPhones. The K-pop boy band, previously…

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