Our Approach to Content Integrity (original) (raw)

At Medical News Today, we prioritize the medical and editorial integrity of our content. This means setting strict standards around how we create content, how we choose products to cover, how we evaluate brand partners, how we use language and how we approach diversity, equity and inclusion.

Our approach to content creation

The Medical News Today team is committed to bringing you accurate, trustworthy, and unbiased health information. Each piece of content is developed by our in-house editorial team in partnership with expert writers, medical reviewers, and fact checkers. We appreciate your curiosity about our editorial process and are proud to share our rigorous standards with you.

Our approach to product selection

We know trust is earned, so we’re happy to share more about how Medical News Today evaluates and selects the products we cover in our content. We aim to create content that is balanced and objective. To this end, we maintain a healthy separation between our editorial and business teams throughout the content creation process for product reviews, product roundups, and articles with shopping links.

Our approach to diversity, equity and inclusion

We are committed to listening to, engaging with, and amplifying diverse voices through our culture and through our content in order to create a platform and a community that is representative and relevant to all.

Our approach to brand and product vetting

We strive to maintain our content’s integrity and excellence by ensuring the companies we work with are companies we can stand behind. We put the brands we work with through a rigorous process of vetting prior to including them in our content. Individual products chosen by the editorial teams go through a similar vetting process to confirm brand integrity and product safety.

Our approach to conscious language

Language is a powerful tool that shapes the world around us. It can create and empower identities, but it can also erase and oppress them, so using it consciously is key. At Medical News Today, we know that language matters, and we are invested in using language to create a healthier, stronger, and more equitable world. Employing conscious language in how we speak, write, and edit reflects our awareness of and dedication to the communities that read our content.

Our approach to artificial intelligence

At Medical News Today, we are passionate about providing accurate and trustworthy medical information and we believe that human expertise should always be the final seal of approval on all our content before publishing. However, we may use Artificial Intelligence (AI), or similar technology to help develop certain aspects of our content, strictly following our principles regarding its ethical implementation, rigorously vetting its technology, and maintaining and remaining clear and transparent about its usage.