Fort Worth Stockyards gears up for FIFA World Cup fans (original) (raw)

The Fort Worth Stockyards is preparing to welcome international and local soccer fans as North Texas gets ready to host nine FIFA World Cup matches.

For 39 days, the Stockyards will serve as a Western base camp, offering rodeo events, comedy shows, live music, fan zones and the famous twice-daily cattle drive.

Dena Newell, vice president of operations and tourism for the Fort Worth Stockyards, said the destination is ready to give visitors a true Texas experience.

“We are considered the western capital of the world, so you want to get your boots and hats here at the Fort Worth Stockyards,” Newell said.

Billy Bob’s will also host daily screenings of tournament matches. Crews are installing barriers along Exchange Avenue, which will be closed to cars for the next month.

“We're trying to make it a fun atmosphere where you can roam throughout the entire Stockyards,” Newell said.

Local businesses, including Old Gringo Boots, hope the increase in foot traffic leads to a boost in sales — and a chance to share Western culture with visitors.

World Cup

“We are known for high-end ladies' fashion western boots, we do have mens also, so this gives you a taste of our home, that you can take back with you and have a souvenir,” Penny White, with Old Gringo Boots, said.

Newell said the Stockyards’ history is part of what makes the experience special.

“The rich heritage at the stockyards is something you don't want to miss,” Newell said.

Trinity Metro is also offering a shuttle service called “Howdy Let’s Ride!” On days when there is not a local match, the shuttle will take riders to attractions including Six Flags, the Fort Worth Zoo, Buc-ee’s and the Stockyards. A day pass starts at $10.

This story was originally reported for broadcast by NBC DFW. AI tools helped convert the story into a digital article, and an NBC DFW journalist edited it again before publication.