The Entertaining Way to Behavioral Change: Fighting HIV with MTV (original) (raw)

This research is part of the entertainment-education program of the World Bank’s Development Impact Evaluation Department (DIME), part of the Development Economics Research Group. We thank Oriana Bandiera, Michael Callen, Ruixue Jia, Gaia Narciso, Ricardo Perez-Truglia, Devesh Rustagi and seminar participants at IIES, LSE, Toulouse, Trinity College Dublin, University of Bonn, UCLA, UC San Diego, University of Manheim, University of Oslo, University of Amsterdam, University of Southern California, Yale, UPF, PSE, Wharton and BREAD 2018 conference for helpful comments. Laura Costica and Edwin Ikuhoria did a superb job as research and field coordinators. Tommaso Coen, Viola Corradini, Dante Donati, Francesco Loiacono, Awa Ambra Seck, Sara Spaziani and Silvia Barbareschi provided excellent research assistance. This study was funded by the Bill and Melinda Gates Foundation and the World Bank i2i Trust Fund. La Ferrara acknowledges financial support from ERC Advanced Grant ASNODEV. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.