The power of Big Data + Panel measurement (original) (raw)

Overview

The big data you need to make better decisions

Audiences today have access to more TV content and platforms than ever before. This fragmentation has made it harder than ever to find viewers, with the right ads and content, at the right time.

By combining big data from set-top-boxes (STB) and smart TV devices with panel data from actual people, we help you better understand today’s television audiences. Feel confident that you’re reaching and engaging the right viewers with Nielsen’s Big Data + Panel approach to audience measurement.

What is big data + panel?

Quality data at scale

What sets Nielsen’s Big Data + Panel approach apart is its ability to bring human insights to the numbers in big data sets. In the U.S., our national TV big data set includes approximately 45 million big data households and 75 million devices from Comcast, Dish, DIRECTV, Roku and Vizio. That’s on top of our panel of 101,000 people from approximately 42,000 households.

Nielsen’s data scientists validate hundreds of millions of data points and billions of impressions across screens against information from the real people who make up our panel, correcting for biases and other gaps in the data. This yields a person-level measurement that is representative of the larger population at scale. Discover the deepest view of audiences today with Big Data + Panel integrated into Nielsen’s products for national and local TV measurement, as well as cross-media measurement.