Highlight unveil gorgeous music video for new single 'Not The End' (original) (raw)

K-pop boyband Highlight have released the music video for ‘Not The End,’ the title track of their new mini-album, ‘The Blowing’.

The video features the group – comprising members, Yoseob, Gikwang, Doojoon and Dongwoon – performing sleek choreography on various floral-themed sets. “I’m still here, it’s not the end,” they sing on the EDM-inspired chorus.

‘Not The End’ was co-written by member Gikwang with producers Pollen and Lavin, both of whom worked on GOT7‘s 2020 single ‘Breath’. “Through the lyrics of our lead single, we tell our fans that we want to get closer to them again; we want to become something like a spring breeze that can warm them up after the winter,” said Gikwang, per Korea Times.

The project also features five other brand-new tracks from the South Korean group, including contributions from frequent Chung Ha collaborator Vincenzo on ‘Disconnected’.

‘The Blowing’ is the group’s follow-up to their 2018 project ‘Outro’. It will also be their first project since the departure of member Yong Jun-Hyung, who exited the group in 2019 after becoming involved in South Korea’s Burning Sun scandal. The other members of Highlight were previously on hiatus as they were completing their mandatory military service.

In lead up to ‘The Blowing’, Highlght released weekly episodes of their web-entertainment series The Highlight Twist every Friday, according to Korea JoongAng Daily. The first episode of the series was released on April 15.

Highlight originally made their debut as BEAST under Cube Entertainment in 2009. The group established their own company, Around Us Entertainment, and rebranded as Highlight following their departure from the agency in 2017. Throughout their career, the group released several albums and EPs, with hit singles such as ‘Shock’ and ‘Fiction’.