Jakob's Law of Internet User Experience (2 min. video) (Video) (original) (raw)
Summary: Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed.
to watch NN/g videos
Video Author
Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.
Learn More
Subscribe to the weekly newsletter to get notified about future articles.
Videos
Articles
- Change vs. Stability in Web Usability Guidelines
- Improving Usability Guideline Compliance
- Do Interface Standards Stifle Design Creativity?
- Store Finders and Locators
- The Need for Web Design Standards