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Fyre Festival Co-Founder Billy McFarland Sentenced To 6 Years In Prison

Billy McFarland, seen outside the courthouse in July, has been sentenced to six years in prison and three years on probation; he also will have to pay restitution of just more than $26 million. Brendan McDermid/Reuters **hide caption

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Brendan McDermid/Reuters

How Fyre's Organizers Used 'Influencers' To Market A Festival That Didn't Exist

The plan was to build awareness and attendance by recruiting influencers who would promote the festival on their social media accounts. Dubbed "the Fyre Tribe," each was given free tickets and flights in exchange for taking part in a coordinated marketing effort. Gozded/Getty Images/iStockphoto; Flame emoji via emojipedia **hide caption

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Gozded/Getty Images/iStockphoto; Flame emoji via emojipedia