UPN and WB to Combine, Forming New TV Network (original) (raw)

Media|UPN and WB to Combine, Forming New TV Network

https://www.nytimes.com/2006/01/24/business/media/upn-and-wb-to-combine-forming-new-tv-network.html

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Jan. 24, 2006

Two part-time broadcast networks moved to become a combined larger one today as CBS and the Warner Brothers studio announced they were joining forces to form a new network, called the CW, out of the pieces of the UPN and WB networks.

The new venture will cherry-pick the best programs off the two decade-old mini-networks, each of which has struggled to turn a profit. The owners, each of which will take a 50 percent stake in the new venture, expressed the hope that an expanded fifth network - which will program 30 hours a week, including prime-time and some daytime shows - will succeed where a fifth and sixth in competition with each other could not.

Both the WB and UPN will continue operate independently until September, when they will be formally shut down. The new network - whose name, CW, is meant to be a combination of CBS and Warner - will commence operations on a new lineup of stations made up of the UPN group owned by CBS and those owned by the WB's station partner, Tribune Broadcasting.

Those stations will reach about 48 percent of the United States, and the new network has agreements with other affiliates to extend its distribution to 95 percent of the country.

For many of the biggest cities, the move will leave a station without network programming. In New York, the new network will be broadcast on Channel 11, which has been the WB station, with Channel 9, which has been the UPN station, dropped from the network.

Leslie Moonves, the chairman of the CBS Corporation, and Barry Meyer, the chairman of Warner Brothers Entertainment, a unit of Time Warner, made the announcement jointly at a news conference. Each executive said that the agreement to dissolve the two networks and start up the new one had been driven by the timing of affiliation agreements.

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