A Library Card Will Get You Into the Guggenheim (and 32 Other Places) (original) (raw)

Art & Design|A Library Card Will Get You Into the Guggenheim (and 32 Other Places)

https://www.nytimes.com/2018/07/16/arts/design/library-card-culture-pass-new-york-museums-free.html

A performance of Shaun Leonardo’s “Primitive Games” at the Guggenheim, one of 33 New York City cultural institutions that will participate in the Culture Pass program.Credit...Vincent Tullo for The New York Times

July 16, 2018

Do you have a New York City library card? If so, you can now go to the Whitney Museum, the Guggenheim and 31 other prominent New York cultural institutions for free.

These institutions, which also include the Brooklyn Museum, the Brooklyn Botanic Garden and MoMA PS1, have partnered with the New York City libraries to launch Culture Pass, an initiative designed to encourage underserved communities to take advantage of the city’s cultural bounty. Library cardholders of the New York Public Library, the Brooklyn Public Library and the Queens Library will be able to reserve passes to these venues for free, albeit once a year.

_[_Learn how to stream movies for free with your library card.]

“Some people are intimidated by museums,” Linda Johnson, president of the Brooklyn Public Library, said in a phone interview. “They shouldn’t be shut out of all the wonderful cultural offerings that are available to New York City dwellers.”

The participating venues cover all five boroughs and also include the Noguchi Museum, the Intrepid Sea, Air & Space Museum, the Rubin Museum and Wave Hill. Library cardholders can log onto culturepass.nyc and use their library card number and pin to make reservations; some of the institutions, like the Brooklyn Botanic Garden, allow entry for up to four people.

The initiative gives the opportunity for institutions to get people in the door who might previously not have had the awareness or means. “We are committed to giving back to the community and to making art more accessible to all New Yorkers,” said Adam Weinberg, the director of the Whitney Museum, in a statement. A publicity campaign will distribute explanatory materials in Spanish, Mandarin, Russian and Arabic across the city.

While the city’s municipal identification cards also offered memberships to cultural hubs like Carnegie Hall, those memberships only lasted for a year. Ms. Johnson said she hopes Culture Pass will continue indefinitely and expand the number of partners. “We’re going everywhere that anybody sends us to sign more institutions up,” she said.

Library cardholders can also watch some 30,000 movies for free through the streaming platform Kanopy.

The initiative is funded by several philanthropic foundations as well as the New York City Department of Cultural Affairs.

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