OCLC Wise: A transformative community engagement system for public libraries | OCLC (original) (raw)

Increase impact of marketing campaigns

Target efforts for improved results.

Blasting a broad message to everyone on your email list likely won’t achieve much success. So, whether you’re hoping to build awareness about a new service, increase circulation, or get registrations to an event, a targeted approach will get you there faster. And based on experiences with other companies and organizations, many customers expect—and appreciate—a certain level of personalization.

Create, segment, and distribute the right messages.

Wise is designed to manage data securely (with library customer privacy in mind) and to provide opportunities to use data for more meaningful and effective engagement. The system simplifies the creation, segmentation, and distribution of personalized and targeted communications with a drag-and-drop solution. You can create automated campaigns that send messages using a variety of system triggers, such as a new registration, an upcoming renewal date, or a birthday. And it’s easy to pull together targeted lists using more than a hundred criteria, including transaction history, event attendance, areas of interest, and demographic information like age and branch location.

Control how and when to connect.

Wise empowers you to engage easily and actively with customers, connecting when it matters and at moments that are relevant to them. And the best part? How you use the Wise data and marketing capabilities is completely up to you. The marketing tools are fully integrated and available on any device.