Phone Banking – A Political Campaign Strategy – Political Studies (original) (raw)
In a business, phone systems like the voip phone system make it easier for one to get in touch with business employees, colleagues, and clients as well. In the world of politics, phones are used for political campaigns and as a strategy to win voters. This is called phone banking.
Political campaigns, although how big or small it is, win by acquiring the highest number of votes. A large portion of this is because of the campaigning process where political candidates get through to their voters, to introduce themselves, their campaign platforms and why they deserve their vote
Today, there are numerous means campaigns utilize to attract and appeal to voters. Some of the conventional means is done through radio or TV broadcast and the newspapers. The more contemporary method is done via social media platforms, email as well as online advertising which are acquiring a lot of pull.
Phone Banking and Door to Door Canvassing
To make campaigning most operative and effectual, a personal flair or touch should be connected with it. In any case voters may be more swayed or won over to support or back a campaign when they are favorably and pleasantly persuaded by a volunteer. This is the reason why door to door campaigning is so advantageous to send the message out and to discover more about your supporters as well. Sadly, for bigger campaigns or those that are constraint by time, it simply isn’t feasible to pay every single voter a visit. Moreover, with the lack of a huge team of volunteers clambering with door to door canvassing is virtually unfeasible.
This is where the strategy of phone banking arrives into view. Through phone banking, it would be now possible to connect with supporters or voters through their phones in a more personal and efficient fashion. Moreover, a call would only take around 3 minutes or less. Therefore, if you have five volunteers to do phone banking, you would be able to get in contact with copious numbers of voters in a brief time as compared to door to door canvassing. However, if phone banking is merged with door to door canvassing, both could be exceptionally effective to progress the turnout of voters and to raise the number of supporters.