Marketing Sustainability Archives (original) (raw)

The Rainforest Alliance can help you tell your company’s sustainability story in a way that fits your brand values and resonates with your audience.

From strategies on raising consumer awareness to resources that help you get your messaging right, we’re here to support you on the journey.

Must Reads

All resources for Marketing Sustainability

How to Plan a Follow the Frog Campaign

Use Follow The Frog to engage your current customers and get new ones on board by showcasing your commitment to sustainability and your work with the Rainforest Alliance through a variety of activations.... Continue Reading

The Ultimate Guide to Marketing Your Rainforest Alliance Certified Product

From strategies for how to raise consumer awareness to tools that help you get your messaging right, this is the ultimate guide to marketing your Rainforest Alliance Certified product.... Continue Reading

Cause Marketing with the Rainforest Alliance

Partner with us! We are committed to working with companies and individuals that share our mission to create a more sustainable world.... Continue Reading

Follow The Frog Toolkit

Are you ready to Follow the Frog? The first step is to download our handy campaign toolkit—made especially for our corporate partners. The toolkit has all the creative assets and ready-to-use messaging your company needs to kick-start your own Follow the Frog campaign. And the best part? You have lots of language options to choose from!

How to Get Approval to Use Rainforest Alliance Trademarks

These are the steps business working with the Rainforest Alliance need to follow to use our certification seal.... Continue Reading

Bringing Your Story to Life: Marketing Examples from Partner Companies

Curious what other companies have done when it comes to communicating about Rainforest Alliance certification? Check out these marketing examples to get inspired.... Continue Reading