How to Plan a Follow the Frog Campaign (original) (raw)

Planning a Follow the Frog campaign is an excellent way to highlight your company’s dedication to sustainability and your partnership with the Rainforest Alliance. From raising awareness to driving meaningful action, Follow the Frog campaigns empower your customers, employees, and your stakeholders to make sustainable choices. Ready to get started? Check out this guide on how to bring your campaign to life.

Download and post our Follow the Frog graphics to create engaging posts. You could partner with influencers or creators to spread awareness about your sustainability efforts with new, like-minded audiences. Use the #FollowTheFrog hashtag and tag @RainforestAlliance.

On Instagram:

• Follow @rainforestalliance, like and share our posts, and tag us so we can engage with you. Use #FollowTheFrog to join the global conversation.
• Engage your audience with quizzes, polls, or giveaways, and boost your posts for more reach. Encourage followers to share their photos of your Rainforest Alliance Certified products using #FollowTheFrog.
• Share our content or mention us in your Instagram stories. You can also create a short video about our partnership using our b-roll footage from certified farms and forests.

On TikTok

• Follow @rainforestalliance.
• Create short, engaging videos showcasing your Rainforest Alliance Certified products, highlighting their sustainability benefits with #FollowTheFrog.
• Use trending sounds and creative transitions to tell the story behind your products, from farm to shelf.
• Feature behind-the-scenes clips of your production process, emphasizing the positive impacts on farmers and communities.
• Share quick facts about your products’ sustainable origins in fun, visual ways. For example: “Did you know our coffee is grown on farms that protect both people and nature?”
• Challenge your followers to post their own creative TikToks with your products and tag @RainforestAlliance, using #FollowTheFrog.

On Facebook:

• Like us on Facebook. Feel free to share our content, and @mention us for direct engagement.
• Post links to our latest stories and YouTube videos.
• Highlight the sustainability of your products, such as: “Our coffee is grown on Rainforest Alliance Certified farms, which means no trees are cut down, waterways and soil are protected, and workers are treated well.”
• Post images of your products with the green frog seal or feature the people and places that make them possible.

In-Person Activations

• Tastings: Host tasting events for customers that showcase products with the Rainforest Alliance Certified frog seal. Invite influencers and local press to your event. If they can’not attend, share images and encourage them to promote your campaign on their platforms.
• Employee activations: Educate your team with training sessions and fun giveaways with certified products.
• Decorate your space: Use Follow the Frog visuals to create a fun sustainability-themed atmosphere at your office or store.
• Offers & giveaways: Run special offers or contests featuring products with the frog seal.
• Loyalty programs: Reward customers for purchasing certified products by offering discounts or free products after a certain number of purchases.

With Your Employees

• Internal communication: Share updates via newsletters, intranet, or emails.
• Office decor: Create an educational display using Follow the Frog materials.
• Team activities: Host fun events like treasure hunts, giveaways, and informational lunches to inspire and educate your staff.
• Social media: Encourage your team to engage with Rainforest Alliance on social media and share their journey using #FollowTheFrog. You can find us Instagram, Facebook, TikTok, YouTube and LinkedIn @RainforestAlliance.

Cause Marketing Campaigns

Support our work to create a better future for people and nature by donating a percentage of gross revenue from selected products to the Rainforest Alliance through a cause marketing campaign.

Need support?

If you need additional support for your marketing activations, we’re here to help—contact us at marketing@ra.org for guidance and inspiration. And don’t forget to subscribe to the Frog Business News for the latest updates.

Support Our Work

Create a world where people and the planet prosper together.