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What’s the single biggest cause of the 6th mass extinction?

It’s time to face the facts. Our food system - dominated by meat, fish and dairy - is devouring the planet. If we want to survive this crisis, we need to reboot food.

let's have George explain it.

So how do we

reboot food?

Imagine

producing the entire world’s protein on an area of land the size of Greater London. Imagine rewilding 3/4s of today’s farmland.

Imagine eating guilt-free meat, milk and cheese without ever having killed an animal. Imagine providing abundant food to the world’s poorest.

So let's compare our options

FOOD TODAY

MEAT

from slaughtered animals

DAIRY

from cows used as brewing machines

FISH

in dwindling numbers

+ only a few types of plants

FOOD REBOOTED

fish

meat

&dairy

created using precision fermentation

Image by Sonny Mauricio

+ an abundant

variety of plants

Astonishingly we already have the tools to make this happen...

The secret lies in microorganisms. Just as our ancient ancestors relied on microorganisms to brew beer, raise bread and ferment foods like sauerkraut or soy sauce, today’s innovators have discovered how to programme microorganisms such as yeast to brew precise ingredients… like milk, eggs or the delicious fats and proteins you get in a steak.

it's something called...

... precision fermentation

Thanks to breakthroughs in the tried and tested technique of precision fermentation (already used widely to produce animal-free rennet and insulin) we will be able to create proteins (and fats) that are identical to those found in meat and dairy products.

By partnering with the microscopic world, we can produce animal-free alternatives that melt, smell, and taste just like the real thing.

let's have Hidde and Joel explain it.

the 4 core principles

to reboot food :

Make it plant centred:
In a rebooted food system, healthy and varied plant based foods should be at the centre of everything.
Brew, don’t slaughter:
Animal farming should be phased out with today’s animal products replaced by identical precision fermentation products wherever possible.
Use as little land as possible,
rewild everything else:
We must prioritise high yield, low impact farming to spare as much space for nature as possible. On the land left behind we must pay farmers to rewild.
Open source everything:
New technologies in food should be open source and corporate concentration must be actively mitigated to ensure the benefits of the food revolution are shared equally with all.

OUR PLANET TODAY

Mass extinction of species

OUR PLANET REBOOTED

Planetary scale rewilding

It’s time to REBOOT FOOD…

it’s time to REWILD NATURE.

as seen in

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JOIN THE CAMPAIGN

Reboot Food is a campaign led by the citizen-led green group WePlanet. We want to phase out animal agriculture for new sustainable alternatives, see the farming of plants revolutionised to use less land and fewer chemicals and see our planet rewilded as a result.

liberate nature | elevate humanity