75 Blog Ideas for Every Industry + How to Find More (original) (raw)

This article lists 75 blogging ideas you can write about to jump-start your content creation efforts—regardless of your industry.

We organized our list into seven main blog types and included an example for each category to show you how other businesses apply these ideas to their own industries.

Use the below ideas for inspiration and then adjust them based on your specific business or experience to ensure you provide value to readers, rank well in traditional search results, and appear in AI responses.

Thought Leadership Blog Ideas

Establish your expertise and influence industry conversations with these big-picture blog topics:

• Analyze the top trends of the year in your industry
• Respond to breaking news stories related to your business
• Write about the latest technological developments in your industry
• Make predictions about how your industry will change in the next year
• Interview successful people in your industry about pressing topics
• Add your unique take on an industry controversy
• Create an industry report with original research (see these examples of our own original research for inspiration)
• Reflect on major industry changes that happened at the end of the year (or at the end of Q1, the end of Q2, etc.)
• Discuss ethical questions related to major industry topics
• Identify a problem your industry is facing and propose a novel solution
• Share your opinion on current debates in your industry

Thought leadership posts can help establish you as a credible voice in your industry. When you consistently share informed perspectives on trends, controversies, and emerging issues, you build trust with your audience.

These posts can also earn backlinks from other industry sites looking to reference expert opinions. This can help improve your SEO.

Thought Leadership Blog Post Example

This thought leadership post from the Academy to Innovate HR covers the top human resource trends of the year.

And Semrush’s Backlink Analytics tool shows that many people have shared the post—it has more than 1.2K backlinks (e.g., links from other sites). These links can improve the site’s SEO and potentially drive referral traffic to the page.

Here’s what the post does well (and what you can emulate):

• Incorporates rich media like video, images, and infographics
• Is authored by subject matter experts, whose credibility is showcased in detailed author bios
• Includes statistics (and links) to primary sources

Personal Experience Blog Ideas

Use these ideas to share personal experience-driven stories that contain insights others can only get from someone who's been there:

• Tell the story of how you started your business
• Showcase your past work with customers or clients (i.e., case studies)
• Offer advice to newcomers in your industry based on lessons you learned
• Share your favorite productivity tips with evidence of the time they save you
• Share a day in the life of running your business
• Share networking tips for your industry based on how you’ve made connections yourself
• Create a pros and cons list about your career field for those thinking of entering it
• Discuss challenges you’ve faced growing your business and how you’ve overcome them
• Share your favorite social media posts from the past year
• Discuss the most important mistakes you’ve made and how they changed your approach

Experience-driven content resonates because it comes from real situations your audience can relate to. Plus, sharing firsthand experience is a great way to show that you’re an authority in your industry. This can improve your SEO and AI visibility.

Experience-Driven Blog Post Example

A great example of this comes from Luisa Zhou, who shares her story of starting a six-figure business while working full time.

The blog post blends practical guidance with Luisa’s own personal experience. This makes the post far more compelling and trustworthy compared to simply sharing a list of steps to start a business.

Here’s how to emulate this post for your own personal blog:

• Pick a challenge your target audience faces and explain how you overcame it (e.g., how you started a business while working full time)
• Link each actionable step to something you did yourself
• Provide evidence of your success to build credibility

Lifestyle Blog Ideas

Document your daily practices and personal growth strategies to help readers improve their own lives with these lifestyle blog ideas:

• Share your daily or morning routine with productivity tips
• Create home organization systems for specific spaces (closets, kitchens, home offices, etc.)
• Document your minimalism journey and what you've learned
• Offer your tried and tested work-life balance strategies
• Create a self-improvement habit tracker or accountability system that readers can download and use themselves
• Review books, podcasts, or apps that have improved your life
• Share your own meal planning and grocery shopping routines

Lifestyle blog posts work best when they blend practical advice with relatable experiences for your readers.

Lifestyle Blog Post Example

Rhonda Scharf, a professional speaker, wrote a blog post about focus and how it can impact your productivity.

The post draws on Rhonda’s expertise and personal experience to go beyond simply stating practical advice.

Plus, Rhonda includes statistics in the post to back up what she’s saying. And each section includes actions readers can take immediately.

Here’s what you can learn from this post:

• Use your personal experience to build trust with your readers
• Include data points to back up your claims and boost your credibility
• Give readers practical tips they can put into action right away

Educational Blog Ideas

Here are some educational blog ideas that solve specific problems by teaching skills, clarifying concepts, or correcting misconceptions:

• List common mistakes about a topic in your industry and how to avoid them
• Debunk common myths about your industry
• List lesser-known facts about your industry
• List do’s and don’ts about a key practice related to your business
• Offer advice on how to stay competitive and win in your industry
• Define important concepts related to your industry and what to know about each one
• Answer frequently asked questions about a topic
• Compile a list of statistics about your industry
• Discuss how AI is impacting your industry and how readers can adapt
• Write how-to guides for common industry tasks that include helpful checklists
• Create step-by-step guides related to complex processes in your industry

Tailor your educational content to specific audiences based on their experience level to ensure those posts resonate with readers. To find out how best to cater to your target readers, perform an audience analysis.

Educational Blog Post Example

Backlinko published a blog post about AI SEO myths that covers common misconceptions marketers have about how AI is affecting SEO.

The structure of the Backlinko post is easy for readers to digest. And the “What’s Actually Happening” sections help dispel the myths with clear information and data to support claims.

Here are some takeaways from the Backlinko post that you can apply to your own educational content:

• Pick a topic that’s highly relevant in your industry right now
• Show your authority by using evidence to dispel misconceptions
• Use a simple structure to make your post easy to understand and follow

Further reading : Quality Content: What It Is + 10 Actionable Tips for Success

Promotional Blog Ideas

Use these promotional blog post ideas to showcase products, services, or company achievements while providing genuine value to readers:

• Announce new products or services you’re launching
• Post press releases about major company news
• Compare your product or service to your competitors
• Co-create content with partners to highlight their complementary products/services
• Create step-by-step guides for how to use your products or services
• Spotlight individual products or features and how they can be used
• Repurpose promotional or educational webinars into blog posts
• Compile a list of positive customer testimonials into a “what our customers say about us” post
• Highlight impressive end-of-year numbers about your company’s successes
• Write detailed, honest reviews of products you use and recommend (you could include affiliate links where relevant to monetize these posts)
• Create gift guides, back-to-school roundups, or holiday shopping lists featuring products you sell (or affiliate links)
• Compare multiple tools, software solutions, or services in your industry, highlighting where your products excel

Promotional blog posts provide a way to generate leads or buyers, while still providing value to readers who aren’t ready to take the next step.

Promotional Blog Post Example

ClickUp posted an article on their blog about how their marketing team uses their own software to show off the product in a way that provides genuine value to readers.

Here’s how you could emulate what works well in this ClickUp blog post (assuming you sell products):

• Share stories of how your team uses your product to illustrate its value
• Use the article as an opportunity to show off your product features in a natural way
• Explain how your readers can also benefit from using your product

Brand-Building Blog Ideas

Give readers an inside look at your company's story, values, and the people behind your brand with these blog ideas:

• Introduce members of your team via profiles or interviews
• Tell the story of your company’s founders
• Detail your company values or mission statement
• Create a timeline of your company’s growth
• Discuss social initiatives at your business (e.g., sustainability, diversity, etc.)
• Tell stories about your company culture or workplace
• Offer hiring or department-specific updates
• Share monthly recaps highlighting important things happening in your business

Brand-building content helps readers understand who you are to create emotional connections that can influence purchasing decisions over time.

Brand-Building Blog Post Example

Piper created this timeline of their company history, which positions them as innovators in their aviation niche.

Organic Rankings shows that the post ranks for a variety of branded searches.

When people research Piper online, they might discover this blog post that highlights the company’s innovations and accomplishments. This can help build trust in the brand during the research phase of the buying journey.

Here’s how you could emulate Piper’s post:

• Discuss key milestones chronologically, making it easy for readers to follow your company's evolution
• Include specific dates, numbers, and product names that demonstrate concrete achievements
• Feature images throughout to make the post visually engaging and to naturally show off your products

Helpful Resource Blog Ideas

Use the ideas below to curate recommendations on valuable tools, content, and learning materials relevant to your audience:

• Share the top podcasts in your industry (along with your favorite episodes as starting points)
• List the top YouTube channels about topics in your industry (along with your favorite videos)
• Create a glossary of important industry terms or abbreviations readers should know
• Find influencers in your industry and suggest ones your readers should follow
• Compile a list of Facebook groups related to your industry
• List the best books for learning more about specific topics in your industry
• Compile a list of the best courses related to your industry
• Provide templates for key documents (like contracts, proposals, or business plans)
• List the best blogs in your industry
• Share a list of email newsletters related to your industry (including your own if you have one)

Resource roundups save your audience time by doing the curation work for them. Periodically update these posts to maintain their value and search rankings.

Helpful Resource Blog Post Example

Housing Wire published this list of the best real estate podcasts and included brief explanations of who can benefit from them.

We can see in Organic Rankings that it appears in top positions for several keywords with high search volumes.

Here are a few things this blog post does well:

• It includes external links to each of the podcasts, which makes it easy for readers to check them out
• Each section contains the podcast title, image, and host name, so readers have the most important information at a glance
• It incorporates “Why it’s great” sections that explain why each podcast is worth checking out

Event-Specific Blog Ideas

Use these blog ideas to extend the reach of live events while positioning yourself as an active participant in your community:

• Compile a list of the best conferences and events in your industry
• Assemble a timeline of important events related to your industry
• Recap your main learnings from conferences you’ve attended
• Repurpose a talk you gave at a conference into a blog post
• Provide commentary on someone else’s presentation (you might need their permission if you want to share specifics)
• Share information about conferences or events your business is hosting

If you host your own workshops, webinars, or conferences, these posts can generate buzz and drive registrations by showcasing what future attendees will experience.

Event-Specific Blog Post Example

CommerceNext has a blog post about the must-see retail conferences of the year to serve as a helpful resource that also lets CommerceNext highlight their own retail conference.

The ConferenceNext post features key information about each conference, including speakers, location, the number of attendees, and what will be covered.

Here’s what you can apply from CommerceNext’s post to your own content:

• Provide essential logistical details upfront (dates, location, attendee count, speaker count) so readers can quickly assess which events are relevant to them
• Include speaker names and their companies to demonstrate the caliber of the event’s participants
• Offer balanced pros and cons for each event to give readers realistic expectations

How to Find Ideas for Blogs

Here are some ways to find blog content ideas that are specific to your business or website.

Review Google Autocomplete Suggestions

A free way to find blog ideas is by typing a topic into the Google search bar and reviewing what populates beneath it.

Google generates autocompletes based on multiple factors, including what other users have searched and trending topics. So, the results that appear are based in part on what real people are looking for.

Complete as many searches as you want to get more ideas. And keep track of any topics you might want to cover.

Then, use a tool like Semrush’s Keyword Overview to validate metrics like search volume and keyword difficulty to see if the topic is worth targeting.

Research Competitors’ Blogs

Another way to get blog topic ideas is by researching competitor websites in your industry.

To find competitors, search for a topic in the search bar and see what sites are ranking on search engine results pages (SERPs)—focus on the top 10 to start.

If you already know your competitors, use these advanced search operators in Google to see what specific topics they’ve covered on their blogs:

• site: Restricts search results to a specific website
• intitle: Only shows search results with specific words in the title tag
• inurl: Narrows search results to pages with specific words in the URL

Let’s say you search “site:bamboohr.com/blog.” You’ll get a list of pages on BambooHR’s blog you can browse to find ideas for your own blog posts.

Prompt ChatGPT

ChatGPT will quickly generate blog ideas relevant to your industry and areas of expertise, as long as you prompt it correctly.

So, use the prompt below to find unique blog ideas, and make sure to personalize it with your focus area, blog type, tone of voice, and target audience:

“Based on the provided information, generate a list of five potential blog post titles that would be interesting and relevant to the target audience. Include specific angles to cover and a brief outline of each post.

Topic Area: finance

Blog Type: educational

Tone: conversational

Target Audience: college students”

Here’s an example output for the prompt asking for blog post ideas:

What you get from ChatGPT will depend on how you prompt it. See our guide to ChatGPT prompts for more guidance.

Use the Topic Research Tool

Semrush’s Topic Research tool helps you quickly identify blog ideas.

Enter a topic related to your business, select your target location, and click “Get content ideas.”

You’ll get a list of subtopics related to your starting term.

Click any card to see headline ideas, related questions, and related searches.

You’ll also see data that can help you determine whether a subtopic is worth covering in a blog post, including:

• Subtopic volume: The average number of monthly Google searches for the topic. The higher this number, the more eyes you may be able to get on your blog post (if it ranks well).
• Topic difficulty: How difficult it is to rank for the topic in Google SERPs on a scale out of 100%. The higher this percentage, the more competitive the topic is.
• Topic efficiency: A measure of a subtopic’s search volume relative to its difficulty. High efficiency means the topic has good search volume and isn’t too competitive.

When you find a headline you like, click the “**+**” sign to add it to your favorites.

Then reference your favorites later when you need inspiration for blog subject ideas.

Perform Keyword Research

Keyword research helps you generate blog ideas by revealing what users commonly enter into search systems.

Use Semrush’s Keyword Magic Tool to start researching keywords. Enter a topic and your homepage URL, select your target location, and click “Search.”

You’ll see a list of keywords users search for:

There can be potentially thousands of related keywords shown in Keyword Magic Tool, depending on your topic. So, you’ll need to narrow down your list. Start by focusing on low-competition keywords.

Click the “Personal KD %” filter and choose “Very easy.” This will narrow your list to the easiest keywords for your specific website.

Then, set the “Volume” filter to show keywords with at least 100 searches.That way, you’ll only see keywords that have a good number of users searching for them (you can adjust this number based on your goals).

If any keywords spark a blog idea, click the icon to create a list. You can reference it later when refining your idea further.

Generate Topics Based on Trends

Understanding what's trending in your industry helps you create timely, relevant content that captures what’s currently interesting to your target audience.

Use Google Trends to identify rising topics and seasonal patterns in your niche. Enter a keyword related to your industry to see how search interest has changed over time. Or enter multiple terms to compare them.

You can also see top related queries and queries that are rising in popularity. These trending topics could represent useful blog ideas for your website.

Beyond Google Trends, you can also monitor online discussions on platforms like Reddit, industry forums, and social media to discover what questions people are actually asking outside of Google search.

Look for recurring themes in subreddit threads, LinkedIn posts, or X conversations within your field. These real-time discussions often reveal content gaps before they show up in formal keyword data.

Ask Your Readers

Asking your readers what topics they’re interested in or what questions they have can lead to multiple blog ideas.

Polling readers also means you’re validating the ideas from the start, since you know they’re topics your audience wants to know more about.

You can ask your readers for ideas by:

• Sending out a request to your email subscribers
• Polling your followers on social media platforms
• Embedding (or linking to) a survey on your site using tools like SurveyMonkey or Google Forms

Start Writing Your Next Blog Post

Once you have a blog idea, use the Semrush Content Toolkit to speed up the process of actually writing your post.

Create a content brief for your blog post using SEO Brief Generator. Or generate an entire article from scratch with the AI Article Generator. And then start writing or rewriting from there.

Try the Content Toolkit today.