SEO Content Checker — Analyze and Improve Your Copy | Semrush (original) (raw)

Optimize for User Intent and Search Engines

Use our SEO-friendly content checker to meet the needs of your audience and remain highly visible online. Just type your target keywords and get a list of actionable SEO recommendations based on your top 10 organic competitors on Google.

• Enrich your text with recommended keywords Add semantically related keywords to send positive signals to search engines.
• Avoid keyword stuffing See if you’re using any keywords too frequently.
• Take care of alt attributes Find any images that lack alt attributes and add them accordingly.
• Find and fix broken links Discover broken links and make necessary adjustments.

Fine-Tune Your Readability

Using an algorithm based on the Flesch reading-ease score formula, ensure your text is easy to understand so that each user reads through and takes the next steps.

• Make your copy easy to read and engaging Analyze your copy for complexity and compare against your top 10 organic rivals using our Readability Checker.
• Identify text that needs to be rewritten Find all words, sentences, and paragraphs that are too complex for your target audience and receive suggestions on how to improve them.
• Get advice on the optimal word count Discover your ideal length based on the average word count of your rivals’ content and the approximate reading time of your copy.

Maintain Your Brand’s Tone of Voice

78% of top-scoring articles have a consistent tone of voice. Using our machine-learning algorithm, maintain your tone of voice to rank higher, engage your audience, and build deeper relationships with them.

• Keep a consistent tone Make sure that every content piece complies with your overall brand voice.
• Assess the tone of voice of each piece Select a preferable tone of voice — casual, neutral or formal — or let our algorithm identify it.
• Fix what sticks out See your most casual and most formal sentences that stand out from the overall text and modify them to suit the target tone of voice.

Check for Originality

Original content is the key to building trust with your readers and ensuring compliance with Google. Use the Plagiarism Checker to make sure each content piece is unique and authentic.

• Publish only original content Adhere to Google’s originality guidelines and create a better experience for your readers.
• Remove any signs of plagiarism See the total percentage of copied words in your text and the original sources from across the internet.
• Check your content in any language Analyze for originality or monitor the work of your freelance or in-house copywriters — in 100+ languages.

Automatically Paraphrase and Simplify Your Content

Rephrase any copy that has originality and readability issues using the AI-powered Paraphrasing tool!

• Overcome writer’s block Find new ways of structuring sentences and paragraphs that you might not have thought of yourself.
• Improve your copy Avoid awkward phrasing and repetition to enhance readability.
• Keep it original Rephrase your copy without losing its meaning.
• Repurpose original text Rework content to adapt it to other channels without repeating it in multiple places.

Analyze Your Content Where It’s Most Convenient

“SEO Writing Assistant is an amazing tool for content marketers, helping them do semantic SEO in a way that’s just smarter and easier and more prescriptive than any other tool that I know.”

Speaker, Content Marketer, Co-founder of Orbit Media