Free Keyword Tool: Find the Right Keywords with Semrush (original) (raw)

Here's how to choose the right keywords for your website:

1. Check relevance: Look at the Google search results for each keyword to confirm the results are similar to your website. For example, "running shoes" might be relevant to your website, but "snowshoes" may not be.

2. Prioritize search volume: Identify keywords that have higher search volumes. Keywords with more monthly searches have potential to drive more traffic.

3. Identify low-difficulty keywords: From that short-list, focus on keywords with lower difficulty scores. They will be the easiest to rank for. It's often a balance between search volume and keyword difficulty.

4. Use CPC as a value hint: A higher cost-per-click often signals commercial value, making those keywords strong candidates for revenue-focused pages or ads. A lower CPC may indicate less competition.

5. Group related keywords: Group close keyword variants and synonyms so one well-structured page can rank for several keywords. If keywords have the same meaning, you should likely use them on the same page.

6. Map keyword groups to pages: Assign each keyword or keyword group to its own page. Typically, keywords with informational search intent should be targeted with blog posts, and commercial and transactional keywords should be targeted with product or service pages.

Refine your keywords using these steps and you'll turn the raw data from your keyword research into a focused plan that attracts the right visitors.