This is Strategy (original) (raw)

A new book by Seth Godin. Already a #1 bestseller in its category. One of the 25 best non-fiction books of the year. An Amazon Editor’s pick as well.

Find it in print and on the Kindle.

Now available as an audiobook as well. It will play in your podcaster app.

Now available: a Udemy course that includes more than 40 video lessons (2+ hours of original content).

Here’s a clip from the Udemy course:

And a collectible, limited-edition chocolate bar from Askinosie.

The Strategy Deck is a tactile tool that will transform the conversations you have with your colleagues about strategy and the work to be done.

This page will be updated as we go.

Go, make a ruckus.


The collectible Askinosie chocolate bar contains a limited-edition card that highlights some of the ideas in the book. And there are two ways to win some swag:

  1. The first person to identify 45 of the 50+ people on the cards wins an autographed series of hand-printed letterpress posters. To submit your entry, visit this form.
  2. Did you find a golden ticket? If you did, you automatically win a signed copy of a privately published book by Seth, and are entered to win a signed 18-pound behemoth collection of posts along with a dozen bars of Askinosie chocolate. If you found a golden ticket, mail it, along with your name and contact info to Box 305, Irvington NY 10533. The deadline has passed, thanks to everyone who entered. All prizes have been sent, if you didn’t get yours, let me know please.
    Entries must be received by December 31, 2024. Void where prohibited. No purchase necessary.

If you came here because of the special bar code on the chocolate wrapper, thank you! You can find the bonus video here, but you’ll need the password, which is written on the inside of the wrapper. Enjoy your chocolate.

And if you came here to find out about the special 7-pack, I’m afraid it’s all sold out. But you can still get the chocolate and the strategy deck.

Thanks. I am grateful every day for readers who let me create this sort of magic.