And This Little Piggy Went Viral (original) (raw)

from the advertising-is-content dept

BoingBoing recently highlighted this entertaining commercial for The Guardian, which neatly captures the state of modern news by having some fun with a fairy tale:

It’s a great little production, because not only does it effectively portray the potential of what is variously called open journalism, citizen journalism and participatory journalism, among other things, it also serves as a good example of a common mantra around these parts: advertising is content, and content is advertising.

Filed Under: advertising, content, journalism, viral
Companies: guardian