yum brands – Techdirt (original) (raw)

DailyDirt: All Natural Doesn't Necessarily Mean Good For You…

from the urls-we-dig-up dept

A growing trend in food packaging seems to be using the words “all natural” to describe ingredients. This is meant to be an improvement over the previous “completely artificial” ingredients that have been used for decades. However, as some point out, the use of natural ingredients doesn’t necessarily mean what consumers might think it means. Starbucks found out that “natural” might not satisfy all of its customers when it switched from Red #40 to a natural food coloring made from crushed insects. Those crushed insects aren’t harmful, but that’s not exactly what folks were expecting from a “natural” ingredient, either.

• Pizza Hut and Taco Bell (both owned by Yum Brands) have announced plans to get rid of artificial colors and flavors from their menu items. As an example, Taco Bell said it’s going to stop using artificial black pepper flavor and use “natural black pepper flavor” — but the company wouldn’t disclose the exact difference between those ingredients. [url]
• Chipotle said it has gone GMO free (well, except for its drinks). The media coverage wasn’t as glowingly positive as might have been expected, though. [url]
• Some food alarmists have been warning people that artificial strawberry and raspberry flavorings come from “beaver anal glands” — but that’s not exactly true. Castoreum is an extract from a beaver’s organ located near — but not from — a beaver’s butt, and this natural flavoring/fragrance isn’t widely used in foods because it’s actually too expensive to be economical in many food products. [url]

After you’ve finished checking out those links, take a look at our Daily Deals for cool gadgets and other awesome stuff.

Filed Under: artificial, castoreum, coloring, flavoring, food, fragrance, gmo, natural, taste
Companies: chipotle, pizza hut, starbucks, taco bell, yum brands

The Colonel vs. Adolf Hitler In A Trademark Extravaganza

from the intellectual-property-reichs dept

We’ve had dust-ups in the restaurant industry over trademarks before. Whether it was Psy vs. Gangnam Style Restaurant, which turned out to be a nothing, Nutella vs. restaurants promoting their products, or Waffle House vs. rap music, the conflict is there, but I feel like it lacks a certain gravitas. A little of what the French call je ne sais quoi. The closest we’ve come to anything satisfying was IHOP vs. God, but I’m going to disqualify that one for being outside the mortal coil (side note: Heavenly Coil would be a great name for a punk band or strip club). Fortunately, we’ve finally got a trademark dispute with some real personalities. Two titans on the world stage that the cameras can do close-ups on as they battle this out.

I’m of course talking about the potential for a legal battle between Colonel Sanders and Adolf Hitler. Some brief background is probably in order. See, apparently there’s something of a trend in Thailand for taking well-known cultural icons and changing their images just enough to represent history’s most dasterdly megalomaniac. As a result, you’ll get teletubbies with Hitler’s face on them, or a cute little panda with a toothbrush mustache and a glare that says, “Those bamboo stalks better not be Jewish.” And the latest victim of this Hitler-ization is of the KFC spokesman.

Kentucky Fried Chicken told The Huffington Post Friday it may take “legal action” against a fried chicken shop named Hitler that sports a storefront emblem very similar to KFC’s, only with Adolf Hitler’s head replacing Colonel Sanders.

“We find it extremely distasteful and are considering legal action since it is an infringement of our brand trademark and has nothing to do with us,” a spokesman for KFC parent Yum! told The Huffington Post in an email.

Look, I can’t blame KFC for being upset that their beloved Colonel Sanders was morphed into Hitler. Adolf Hitler murdered roughly 11 or 12 million people in one of the world’s greatest travesties. The Colonel only kills chickens, people. Delicious, succulent, chickens. So if KFC wants to go the trans-oceanic trademark route, it may be hard to blame them, but how much of an effect would it actually have?

As it turns out, a mild-flavored recipe effect at best. In order to avoid criticism of the same kind a couple of years back, the restaurant changed its facade, name, and shop images a bit. Now, instead of being called Hitler’s Chicken, the name has reportedly been changed to H-ler, because that’s apparently better. Also, it looks as though the Hitler image has been removed. Not that this is erasing anyone’s memory, of course. People pass that shop every day and know it was Hitler’s Chicken. Nobody ever confused Hitler with Colonel Sanders and nobody ever actually thought less of KFC or their trademark because of the stunt.

You can understand why KFC was upset, but it’s hard not to see the futulity in all this. KFC may not have realized at first that the images of a Hitler Colonel were a year or so old, but this can serve as a lesson in how the market and society will usually do all the legal work for you if you give them enough time and spotlights.

Filed Under: colonel sanders, hitler, kfc, restaurants, thailand, trademark
Companies: yum brands

DailyDirt: Faster Food, Faster!

from the urls-we-dig-up dept

There are a lot of food options out there, and fast food is certainly one of the more popular choices for people on the go. Not surprisingly, though, fast food establishments usually don’t have the best reputation for healthy dining, but some of them are trying to change their image. Here are just a few stories on fast food news.

• Burger King is testing out a home delivery service for its food in the DC area. Best sentence in the coverage: “There are some real food-quality issues here,” says Ron Paul, president of research firm Technomic. [url]
• McDonald’s tried a social marketing campaign on Twitter, asking for customers to tell some of their #McDStories. Oops. They didn’t expect the #McSnideRemarks — which is par for the course on the internet. [url]
• Yum! Brands restaurants (eg. Taco Bell, KFC, Pizza Hut…) in Kentucky lobbied to accept food stamps — but some people don’t think that’s a good idea. Others argue that it’s a step up from getting food from a gas station. [url]
• To discover more food-related links, check out what’s floating around in StumbleUpon. [url]

By the way, StumbleUpon can also recommend some good Techdirt articles, too.

Filed Under: #mcdstories, food, marketing
Companies: burger king, kfc, mcdonald's, pizza hut, taco bell, yum brands