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DailyDirt: Healthier Sodas Still Aren't That Healthy

from the urls-we-dig-up dept

It’s not easy to introduce a new soda (or pop or whatever you like to call carbonated soft drinks). Just try to find a bottle of New Coke, Crystal Pepsi, OK Soda or 7Up Gold — and those are just the discontinued sodas that had some significant marketing campaigns behind them. The successful introduction of diet sodas has evolved into a trend toward “healthier” sodas with vitamins, minerals, antioxidants, real sugar, no BVO, herbal supplements and all sorts of other ingredients that might provide some kind of health benefit. However, some of these healthy sodas are dying off because consumers don’t seem to want sodas that sound too good for you. Here are just a few examples of healthier sodas you might want to try.

• Pepsi Special is a diet soda that contains dextrin — an indigestible fiber that can make a person feel full and reduce the body’s ability to absorb fat from foods. This beverage has recently been approved for sale in Japan, but it’s not the only soft drink with dextrin on the Japanese market. (NB: drinking a lot of indigestible fiber might keep you in the bathroom for a bit longer than usual…) [url]
• A few years ago, Coke and Pepsi both introduced “healthy” sodas (Diet Coke Plus and Tava, respectively). These carbonated beverages were fortified with vitamins and minerals, but they didn’t quite catch on. [url]
• Coke and Pepsi weren’t the first to try adding vitamins and minerals to soda — in 2004, 7Up Plus hit the shelves a few years before Diet Coke Plus and Tava. 7Up with antioxidants also ran into some problems, and a lawsuit from the Center for Science in the Public Interest made the Dr. Pepper Snapple Group agree to stop adding vitamin E to drinks and claiming to have antioxidant health benefits. [url]

Filed Under: 7up, 7up plus, antioxidants, dextrin, diet coke plus, diet soda, drink, fiber, food, health, minerals, new coke, pepsi special, pop, soda, tava, vitamins
Companies: coca cola, dr pepper snapple group, pepsi