sock puppets – Techdirt (original) (raw)

Content Moderation Case Study: Amazon's Attempt To Remove 'Sock Puppet' Reviews Results In The Deletion Of Legitimate Reviews (November 2012)

from the real-and-fake dept

Summary: As is the case on any site where consumer products are sold, there’s always the chance review scores will be artificially inflated by bogus reviews using fake accounts, often described as “sock puppets.”

Legitimate reviews are organic, prompted by a buyer’s experience with a product. “Sock puppets,” on the other hand, are bogus accounts created for the purpose of inflating the number of positive (or — in the case of a competitor — negative) reviews for a seller’s product. Often, they’re created by the seller themself. Sometimes these faux reviews are purchased from third parties. “Sock puppet” activity isn’t limited to product reviews. The same behavior has been detected in comment threads and on social media platforms.

In 2012 — apparently in response to “sock puppet” activity, some of it linked to a prominent author — Amazon engaged in a mass deletion of suspected bogus activity. Unfortunately, this moderation effort also removed hundreds of legitimate book reviews written by authors and book readers.

In response to authors’ complaints that their legitimate reviews had been removed (along with apparently legitimate reviews of their own books), Amazon pointed to its review guidelines, claiming they forbade authors from reviewing other authors’ books.

We do not allow reviews on behalf of a person or company with a financial interest in the product or a directly competing product. This includes authors, artists, publishers, manufacturers, or third-party merchants selling the product. As a result, we’ve removed your reviews for this title. Any further violations of our posted Guidelines may result in the removal of this item from our website.

Multiple authors sought to have their legitimate reviews reinstated (including reviews of their books written by readers), but Amazon refused, insisting that authors reviewing other authors’ books constituted a violation of its review guidelines, even if authors had no financial interest in the books they were reviewing.

Amazon’s handling of reviews in response to sock puppet activity continues to be criticized periodically, most recently over the mass removal of one-star reviews for Hillary Clinton’s 2017 book about her presidential election run.

Decisions to be made by Amazon:

Questions and policy implications to consider:

Resolution: Amazon reacted to news reports about sock puppet activity involving major authors by engaging in mass removals of anything that appeared questionable to moderators. Legitimate reviews/reviewers were caught up in the sweep, resulting in several authors publicly criticizing the company for not being more careful with its moderation efforts.

Filed Under: content moderation, reviews, sock puppets
Companies: amazon

Comcast Paid Civil Rights Groups To Support Killing Broadband Privacy Rules

from the with-friends-like-these... dept

Wed, Apr 5th 2017 06:24am - Karl Bode

For years, one of the greasier lobbying and PR tactics by the telecom industry has been the use of minority groups to parrot awful policy positions. Historically, such groups are happy to take financing from a company like Comcast, in exchange for repeating whatever talking point memos are thrust in their general direction, even if the policy being supported may dramatically hurt their constituents. This strategy has played a starring role in supporting anti-consumer mega-mergers, killing attempts to make the cable box market more competitive, and efforts to eliminate net neutrality.

The goal is to provide an artificial wave of “support” for bad policies, used to then justify bad policy votes. And despite this being something the press has highlighted for the better part of several decades, the practice continues to work wonders. Hell, pretending to serve minority communities while effectively undermining them with bad internet policy is part of the reason Comcast now calls top lobbyist David Cohen the company’s Chief Diversity Officer (something the folks at Comcast hate when I point it out, by the way).

Last week, we noted how Congress voted to kill relatively modest but necessary FCC privacy protections. You’d be hard pressed to find a single, financially-objective group or person that supports such a move. Even Donald Trump’s most obnoxious supporters were relatively disgusted by the vote. Yet The Intercept notes that groups like the League of United Latin American Citizens and the OCA (Asian Pacific American Advocates) breathlessly urged the FCC to kill the rules, arguing that snoopvertising and data collection would be a great boon to low income families:

“The League of United Latin American Citizens and OCA ? Asian Pacific American Advocates, two self-described civil rights organizations, told the FCC that ?many consumers, especially households with limited incomes, appreciate receiving relevant advertising that is keyed to their interests and provides them with discounts on the products and services they use.”

Of course, folks like Senator Ted Cruz then used this entirely-farmed support to insist there were “strenuous objections from throughout the internet community” at the creation of the rules, which simply wasn’t true. Most people understood that the rules were a direct response to some reckless and irresponsible privacy practices at major ISPs — ranging from charging consumers more to keep their data private, or using customer credit data to provide even worse customer support than they usually do. Yes, what consumer (minority or otherwise) doesn’t want to pay significantly more money for absolutely no coherent reason?

It took only a little bit of digging for The Intercept to highlight what the real motivation for this support of anti-consumer policies was:

“OCA has long relied on telecom industry cash. Verizon and Comcast are listed as business advisory council members to OCA, and provide funding along with ?corporate guidance to the organization.? Last year, both companies sponsored the OCA annual gala.

AT&T, Comcast, Time Warner Cable, Charter Communications and Verizon serve as part of the LULAC ?corporate alliance,? providing ?advice and assistance? to the group. Comcast gave $240,000 to LULAC between 2004 and 2012.

When a reporter asks these groups why they’re supporting internet policies that run in stark contrast to their constituents, you’ll usually be met with either breathless indignance at the idea that these groups are being used as marionettes, or no comment whatsoever (which was the case in the Intercept’s latest report). This kind of co-opting still somehow doesn’t get much attention in the technology press or policy circles, so it continues to work wonders. And it will continue to work wonders as the administration shifts its gaze from gutting privacy protections to killing net neutrality.

Filed Under: broadband, civil rights groups, lobbying, privacy, sock puppets
Companies: comcast, lulac, oca

Amazon Freaks Out About Sock Puppet Reviews And Deletes A Bunch Of Real Reviews

from the collateral-damage dept

For a while now, there has been a bit of a kerfuffle at Amazon over so called “sock puppet reviews” or reviews purchased by an author to help pad their books' rankings. We hadn't been covering any of it because, frankly, it was a non-story. There never was a threat to the publishing industry and it was always questionable how widespread the problem really was. Additionally, the idea that a writer would have to pay to get reviews was just a sign that those writers held no real confidence in their work.

Unfortunately, Amazon took these complaints a little too seriously. It would seem that those complaining were loud enough that Amazon heard them and did a couple of things to tackle the non-issue. First it revised its rules for review writing. to make such purchased reviews against the rules. Then it removed a bunch of reviews seemingly at random. Joe Konrath shares his experience upon reading about this:

I've been buried in a book deadline for all of October, and haven't been paying much attention to anything else. When I finally took some time to catch up reading email, I noticed I had many authors (more than twenty) contacting me because their Amazon reviews were disappearing. Some were the ones they wrote. Some were for their books. One author told me that reviews her fans had written–fans that were completely unknown to her–had been deleted.

I took a look at the reviews I'd written, and saw more than fifty of them had been removed, namely reviews I did of my peers. I don't read reviews people give me, but I do keep track of numbers and averages, and I've also lost a fair amount of reviews.

Why did Amazon go nuts deleting reviews? Well, Konrath assumes, based on his responses from Amazon, that this was the result of a new automated sock puppet detection program. Apparently, it works in much the same way as Google's ContentID: flag anything and everything and see what sticks. Actually, no. This is way worse than ContentID. At least ContentID has some kind of — admittedly weak — notification, human review and appeals process. That is entirely absent from Amazon's deletion program, as Konrath explains in his letter to Amazon.

My reviews followed all of Amazon's guidelines, and had received hundreds of helpful votes. They informed customers, and they helped sell books. They represented a significant time investment on my part, and they were honest and accurate and fully disclosed my relationships with the author I reviewed if I happened to know them. And these reviews were deleted without warning or explanation.

Next, in his letter, he explains just why Amazon's actions were the wrong thing to do. Primarily because this action harmed more authors than sock puppet reviews ever did.

Obviously Amazon can do whatever it wants to on its site. It isn't up to me to dictate policy. It's your company, your rules, and I fully respect that. But I believe Jeff Bezos is very much about treating customers fairly, and I've heard it said many times that Amazon considers its authors to be valuable customers. So you should know that I'm just one of dozens of authors who are saddened by this, and those are just the ones who have emailed me.

The community you're trying hard to nurture is upset by your actions. They feel those actions are unwarranted and harmful.

Please express our disappointment in Amazon to anyone who needs hear it, and let them know I'll be blogging about it. People are seriously disappointed in how Amazon handled this. It was a knee-jerk, inappropriate reaction to a ridiculous case of unjustified moral panic, and a Big Fail.

Admittedly, this act by Amazon was in response to a number of authors who complained about the problem. However, as I wrote above, it was a problem of egos, not actual harm to any specific authors or group of authors — or as Konrath put it, an unjustified moral panic. Authors freaked out over news stories of people being paid to write reviews and it ballooned from there. And just like every other moral panic before it, this one did tons of unnecessary collateral damage.

So not only do a bunch of legitimate reviews just up and disappear, there is also further damage to Amazon and the authors it works with. Readers will be less likely to write thoughtful and meaningful reviews in the future. If your review that you spent an hour writing could just up and disappear, why bother? Is this really what Amazon and these authors want — people less willing to review books they read? That would seem to be a far worse situation than an unconfirmed number of sock puppet reviews.

Filed Under: books, reviews, sock puppets
Companies: amazon

Leaked Documents Detail The MPAA's Plans For Sock Puppetry To Mislead People About Richard O'Dwyer

from the nice-try-guys dept

Honestly, the MPAA needs to hire someone who actually understands a modern media strategy — rather than a media strategy from the last century. It seems like nearly everything they do or say is calculated to piss off the public, rather than convince them of anything reasonable. Every chance they have to say the right thing, they say the wrong thing. Every chance they have to take a step towards making a connection with the public, they go the other way. We’ve seen how they call their biggest fans criminals. We’ve seen how they attack the internet. The latest is their Quixotic campaign against Richard O’Dwyer.

TorrentFreak, which lately has been on a streak of finding and publishing leaked info from the legacy entertainment industry, has done it again, publishing the MPAA’s talking points document for responding to press inquiries about O’Dwyer, the UK college student that the US government is trying to extradite from the UK for running TVShack.net. They also have the MPAA’s plans to find sock puppets to attack O’Dwyer. The two documents are from July 19th, so it’s quite recent, and they try to respond to Jimmy Wales’ recent involvement in trying to stop the extradition process. As with any good propaganda, the MPAA appears to take comments out of context to twist them against O’Dwyer. For example, it quotes that the site reminded people of how much money they were saving by watching free videos, rather than paying for movies. But nothing in that statement says that the videos they were watching were infringing copies — just substitutes for going to the theater.

The sock puppet document is the really telling one, in that they admit that that the “overall media coverage has been and will continue to be challenging.” Now, when pretty much everyone sides with O’Dwyer and against the MPAA, a normal, sane organization might think that its strategy is (perhaps) a mistake. But the MPAA instead decides to double down by trying to find sock puppets to publish blog posts and editorials about why O’Dwyer is a dirty stinking criminal:

To counter these assertions, the MPAA and its allies need a coordinated effort to focus more on the criminal activity involved in the operation of TVShack and other similar linking sites. Ideally, this would be done through third parties – but finding third parties – especially in the United Kingdom – has been very difficult so far, so the MPAA must be prepared to respond to media requests on the issue and set the record straight to counter the misinformation campaign by our opponents.

The thing is, the only “misinformation campaign” is coming from the MPAA itself, with these talking points and “how can we get stooges to spin this” document. The folks supporting O’Dwyer have no such things. They just speak the truth.

Furthermore, the documents completely ignore the legal arguments that make the O’Dwyer case incredibly questionable. They, of course, highlight the recent surfthechannel.com ruling in the UK to support the argument that O’Dwyer was breaking the law in the UK and the US. But that ignores the many questions raised by that ruling, and the fact that multiple similar cases went the other way or that similar US cases also seem to be going the other way too (though, that last one came out after this document was written).

There are also some laughable claims about how the decision to go after O’Dwyer was made by Homeland Security and ICE. However, as documents in other cases have shown, ICE relied heavily on claims from the RIAA and MPAA, despite little evidence to support those claims.

Separately, the MPAA weakly tries to hit back on the claims about internet freedom by saying that “this case isn’t about Internet freedom. It’s about a man profiting from theft.” Funny, he hasn’t been charged with “theft” as far as I can tell. It seems that the MPAA has trouble with ever being truthful — even when claiming its providing facts to counter misinformation. And, as the Posner ruling recently showed, being a third party site that has embeds of infringing videos isn’t infringing itself — so arguing that O’Dwyer is some sort of master criminal is pretty laughable.

Then there’s this:

Copyright law is a tool to protect the work of creators and makers, not censorship

They should try to tell that to some of the many people whom copyright has been used to censor over the years. The fact that copyright was supposed to be a tool to protect creators does not mean it can’t be used for censorship. It is, regularly. The two things are hardly mutually exclusive. And, if the MPAA were being honest (ha ha, I know…) it would note that it doesn’t represent the interests of creators and makers at all. It represents the studios, who do whatever they can to rip off content creators… while keeping the copyright for themselves. If the MPAA wants to spew bogus “talking points,” (and get sock puppets to do so for it) perhaps it should start by figuring out how to defend its regular actions that block artists from getting paid.

In the end, though, this just highlights how incredibly tone deaf the MPAA and its communications staff is to public perception. Attacking Richard O’Dwyer, who has strong public support behind him is not a winning strategy by any means. I’m trying to figure out what the MPAA thinks it’s accomplishing here and I’m drawing a blank. The more the MPAA seeks to demonize O’Dwyer, the worse it looks. Even if he is extradited and convicted, all they’re doing is creating another hero/martyr, and more people who think the MPAA is an old, out of touch, unwilling-to-adapt monster, locking up college students. At best, I’m thinking the MPAA thinks this will act as an “education campaign” targeted at other sites running forums like O’Dwyer’s. But that seems doubtful at best. Similar sites are all over the internet and have been for years. All this effort is doing is helping the MPAA dig its own hole deeper and deeper. It’s like a perfect case study in how not to do communications strategy today.

Filed Under: copyright, extradition, richard o'dwyer, smear campaign, sock puppets, surrogates
Companies: mpaa

Net Neutrality Battle Gets Silly… Astroturfers, Sock Puppets, Student Projects, Overwritten Word Docs… Oh My

from the and-here-we-go dept

This was pretty predictable, but it’s still unfortunate that it’s happening. We’ve complained in the past that both sides on the net neutrality debate are exaggerating and making absolutely ridiculous arguments, and even though I agree that putting net neutrality in the law in some manner is a bad, bad idea, I have to admit that the arguments by most of those against such rules is so ridiculous that it makes me wonder they’re thinking. There were the outright lies — such as the ridiculous claim that Google gets its bandwidth for free (to which I asked if the lobbyist who made that statement would pay Google’s broadband bill — and he never responded). Then there are the claims that net neutrality would mean the end of the internet or no more iPhones, both of which are ridiculous hyperbole that have no basis in truth.

Given that there actually are perfectly good arguments against regulations on this issue without resorting to such ridiculous lies, I actually think that such claims really hurt the case of those who are worried about the unintended consequences of opening up the internet to regulation.

However, with the FCC’s recent decision to sorta, kinda, partially reclassify broadband access, it seems like the lobbyists, sock puppets and shills are going into overdrive, and it’s not helping anyone. In fact, part of the mess is that everyone now is looking for big “gotchas” on either side. For example, the website Think Progress got its hands on a PowerPoint apparently coordinating the ridiculously over-the-top anti-net-neutrality campaign, which they’re apparently trying to rebrand “net brutality.”

The whole thing reads like what you’d expect from a lobbying effort… but it turns out that it was just a student project, though, the attention given it by Think Progress may have just catapulted it into something more. That said, the project itself is filled with questionable activities, where they even admit that the whole goal is to create the impression that it’s a grass roots effort. And, not surprisingly, the project’s blog links to some highly questionable sources that have been shown to be sock puppetry and astroturfing in the past.

Of course, the other side isn’t immune to questionable activities either. It didn’t take long for the press to realize that a letter that was being passed around by Rep. Jay Inslee in support of the FCC’s move had metadata indicating it was actually written by the policy director of Free Press, a group that has been ferociously pushing for net neutrality regulations for quite some time. Ridiculously, Inslee is trying to pretend that the document wasn’t written by Free Press by claiming a staffer had just typed over a Word doc sent by Free Press:

Inslee’s office told Hillicon Valley on Tuesday that Scott did not, in fact, draft the letter on behalf of the congressman. Rather, as Inslee’s staff scrambled to put out something last week in support of the FCC’s goals, it consulted old documents and industry talking points for ideas. A staff member ultimately typed the new letter on top of the Word document that Free Press previously sent Inslee — the date of which was May 7 — meaning the meta-data still reflected Scott as its author.

“Yep, that’s it, in our haste we typed over a word document with someone else’s meta tag,” said communications director Robert Kellar. “There is no plot and we created the letter.”

I mean, it even sounds like Kellar knows he’s not fooling anyone with the “Yep, that’s it” part of the statement. It’s about this far away from “Yeah… that’s the ticket…”

Either way, as we predicted, the whole thing is becoming a political food fight being manhandled by lobbyists and special interests, with little regard for the deeper, important, underlying issues. Even when moves are being made by people outside of the beltway, it’s being dissected for the driving forces behind it, rather than what actually makes sense. What comes out in the end is going to be shaped by those lobbyists and special interests. And that’s my big fear with all of this. The end result isn’t going to have anything to do with actually looking at what’s best for the internet or the American people, but who can game the system better and turn this into a hotter political football.

Filed Under: lobbyists, net neutrality, politics, sock puppets