trademark squatting – Techdirt (original) (raw)

No, Trademark Squatting On Anti-Israel Phrase Won’t Keep It From Use

from the not-gonna-work dept

For some reason, there are enough people who are ignorant enough about trademark law such that every once in a while you get people who don’t like a thing trying to trademark that thing thinking they can prevent that thing from being done or used. It’s a form of trademark squatting. Confused? An example would be one man who thought he could keep the NFL’s Raiders in Oakland merely by applying for a trademark on “San Antonio Raiders,” where the team was rumored to relocate to. Stuff like that doesn’t work, primarily because you have to actually show a use of the trademark in commerce, or at least a valid intent to use it. You don’t get to go out and trademark something merely to sit on it and prevent someone else from using it.

Which brings us to the war between Israel and Hamas. The brutal conflict is raging once more, as are various political discussions around it. One phrase you are likely to have heard at some point is: “From the river to the sea, Palestine shall be free.” To be clear, that phrase is a hateful, anti-Israel rallying cry that calls for the abolition of the state of Israel. That isn’t to say that there shouldn’t be a Palestinian state, of course, but to pretend like that statement calls for anything less than the destruction of Israel as a state is silly.

Equally silly is two Jewish men in America somehow thinking that they’re going to control the use of the phrase merely by trying to trademark it.

Two Jewish American men have submitted separate trademark applications for the expression “from the river to the sea,” triggering a flurry of reactions. A prominent legal expert has cautioned that the move might have unintended consequences for both the Jewish community and Israel.

Joel Ackerman and Oron Rosenkrantz filed trademark applications for the phrase that refers to the geographic area between the Jordan River and the Mediterranean Sea, encompassing Israel and the Palestinian territories.

This is pointless at best, and potentially counterproductive to the goal at worst. It’s pointless for a number of reasons. For starters, it’s very unlikely that either trademark application will be approved at all. It’s a widely used political phrase that does nothing to serve as a source identifier of a good. But even if it were granted, it would be for an extremely limited type of goods, such as t-shirts and hats. No such mark would prevent the phrase from being said, chanted, written, nor used on all sorts of other products. It’s simply not going to stifle any real use of the phrase, so what’s the point?

“We don’t know for sure what the outcome will be, but the chances [of their receiving these trademarks] is not that good,” Katzenelson said. “Since it only applies to hats and shirts, stopping its use on other services and goods would be very difficult.”

The counterproductive piece is somewhat akin to the Streisand Effect. Whatever contact the general public has had with this anti-Israel message, now that message is being written and talked about all the more thanks to this attempt to trademark it. And there’s certainly no guarantee that those who come across the message, thanks to all of this, will take the same view of it as these two gentlemen.

Now, again, I don’t expect that these applications will be approved at all. But the point is that there was no reason to attempt any of this to begin with.

Filed Under: from the river to the sea, hamas, israel, palestine, trademark, trademark abuse, trademark squatting

Sad Raiders Fans Fail To Keep Team In Oakland By Squatting On Trademark

from the told-you dept

It was way back in the early part of 2016 that the rumors came out that the Oakland Raiders football team would be moving to a new home city. Fans were understandably upset and voiced their displeasure in a variety of ways, but the dumbest of those ways certainly must have been Lane Blue’s attempt to trademark the team name in conjunction with all of the different potential landing cities the team was rumored to be moving to, including the “Las Vegas Raiders.” Lane wasn’t the only sad Raiders fan to attempt this, it seems, as we now see reporting on his and other trademark applications being denied for obvious reasons.

Lane Blue, an air-freight company owner from Fresno, Calif., said that he applied for the trademark in an effort to stop the Raiders from relocating to Las Vegas.

“If I own the trademark that’s worth possibly millions of dollars, maybe I can talk them into staying,” Blue said, per KCBS.

Blue’s application was denied, as is likely with everyone else who applied for the trademark.

The reason for the denial is that trademarks must be used in commerce in order to be valid. Trolling your favorite NFL team in order to prevent it from moving cities is not, as best as I can tell, a form of commerce. Instead, it’s a form of being a mere annoyance to both that team and the Trademark Office. These squatting attempts, motivated either by fandom or attempts at a quick cash-grab, almost never work.

“These people think they’re going to cash in, and 99.9 percent of the time, they’re wrong,” sports-trademark attorney Patrick Jennings said, per KCBS. “For a trademark lawyer, it doesn’t take much effort to knock those (applications) out separate from the patent and trademark office.”

The only effect these applications are likely to have on the Raiders is a delay on them receiving the trademark. That could still be damaging, though, as knock-off “Las Vegas Raiders” gear is already flooding the marketplace.

And that’s supremely unfair for the Raiders ownership to have to spend the time and capital slapping these applications down. Meanwhile, of course, the Trademark Office is collecting the application fees from members of the public who somehow think a trademark application will bend an NFL team to its knees. Sorry, Raiders fans and get-rich-quick people, it isn’t going to work.

Filed Under: lane blue, not how it works, raiders, trademark, trademark squatting