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Preservation Fail: Hasbro Wants Old ‘Transformers’ Games Re-Released, Except Activision Might Have Lost Them

from the dude-where's-my-hard-drive? dept

And here we go again. we’ve been talking about how copyright has gotten in the way of cultural preservation generally for a while, and more specifically lately when it comes to the video game industry. The way this problem manifests itself is quite simple: video game publishers support the games they release for some period of time and then they stop. When they stop, depending on the type of game, it can make that game unavailable for legitimate purchase or use, either because the game is disappeared from retail and online stores, or because the servers needed to make them operational are taken offline. Meanwhile, copyright law prevents individuals and, in some cases, institutions from preserving and making those games available to the public, a la a library or museum would.

When you make these preservation arguments, one of the common retorts you get from the gaming industry and its apologists is that publishers already preserve these games for eventual re-release down the road, which is why they need to maintain their copyright protection on that content. We’ve pointed out failures to do so by the industry in the past, but the story about Hasbro wanting to re-release several older Transformers video games, but can’t, is about as perfect an example as I can find.

Released in June 2010, Transformers: War for Cybertron was a well-received third-person shooter that got an equally great sequel in 2012, Fall of Cybertron. (And then in 2014 we got Rise of Dark Spark, which wasn’t very good and was tied into the live-action films.) What made the first two games so memorable and beloved was that they told their own stories about the origins of popular characters like Megatron and Optimus Prime while featuring kick-ass combat that included the ability to transform into different vehicles. Sadly, in 2018, all of these Activision-published Transformers games (and several it commissioned from other developers) were yanked from digital stores, making them hard to acquire and play in 2023. It seems that Hasbro now wants that to change, suggesting the games could make a perfect fit for Xbox Game Pass, once Activision, uh…finds them.

You read that right: finds them. What does that mean? Well, when Hasbro came calling to Activision looking to see if this was a possibility, it devolved into Activision doing a theatrical production parody called Dude, Where’s My Hard Drive? It seems that these games may or may not exist on some piece of hardware, but Activision literally cannot find it. Or maybe not, as you’ll read below. There seems to be some confusion about what Activision can and cannot find.

And, yes, the mantra in the comments that pirate sites are essentially solving for this problem certainly applies here as well. So much so, in fact, that it sure sounds like Hasbro went that route to get what it needed for the toy design portion of this.

Interestingly, Activision’s lack of organization seems to have caused some headaches for Hasbro’s toy designers who are working on the Gamer Edition figures. The toy company explained that it had to load up the games on their original platforms and play through them to find specific details they wanted to recreate for the toys.

“For World of Cybertron we had to rip it ourselves, because [Activision] could not find it—they kept sending concept art instead, which we didn’t want,” explained Hasbro. “So we booted up an old computer and ripped them all out from there. Which was a learning experience and a long weekend, because we just wanted to get it right, so that’s why we did it like that.

What’s strange is that despite the above, Activision responded to initial reports of all this indicating that the headlines were false and it does have… code. Or something.

Hasbro itself then followed up apologizing for the confusion, also saying that it made an error in stating the games were “lost”. But what’s strange about all that, in addition to the work that Hasbro did circumventing having access to the actual games themselves, is the time delta it took for Activision to respond to all of this.

Activision has yet to confirm if it actually knows where the source code for the games is specifically located. I also would love to know why Activision waited so long to comment (the initial interview was posted on July 28) and why Hasbro claimed to not have access to key assets when developing its toys based on the games.

It’s also strange that Hasbro, which says it wants to put these games on Game Pass, hasn’t done so for years now. If the games aren’t lost, give ‘em to Hasbro, then?

Indeed. If this was all a misunderstanding, so be it. But if this was all pure misunderstanding, the rest of the circumstances surrounding this story don’t make a great deal of sense. At the very least, it sounds like some of the concern that these games could have simply been lost to the world is concerning and yet another data point for an industry that simply needs to do better when it comes to preservation efforts.

Filed Under: archives, copyright, preservation, transformers, video games
Companies: activision, activision blizzard, hasbro

Paramount Sends More Bogus DMCA Takedowns On Fans Filming Transformers 3 Shoot

Earlier this year, there was a reasonable bit of fuss over Paramount issuing a bogus DMCA takedown on someone who had videotaped a brief snippet of the filming of the next Transformers movie, which was going on in an alleyway right outside the guy’s office. It was difficult to see what sort of “copyright” violation there was here. The guy, Ben Brown, had filmed it himself, and it wasn’t like it was a private set or anything. Paramount never made any sort of statement, but the video did go back up a few days later. Apparently, the over aggressive lawyers at Paramount didn’t learn their lesson. Apparently, a bunch of videos that people shot themselves of filming of the movie going on in Chicago were all taken down from YouTube under DMCA claims. Again, it’s difficult to see how these claims are legit — and this is especially troubling, seeing as it comes from Paramount, which is owned by Viacom. Viacom, of course is involved in a bit of a legal battle with YouTube — but, more importantly, in a previous legal battle over bogus Viacom DMCA takedowns, Viacom had agreed to manually review all takedown notices to avoid bogus takedowns like this one.

Filed Under: copyright, dmca, transformers, videos, youtube
Companies: paramount

Viacom Still Not Getting It — Files Bogus Takedown And Kills Some Free Transformers Buzz

from the you're-doing-it-wrong dept

Ben Brown and Micki Krimmel stumbled upon the filming of Transformers 3, and from their office window, watched as cars were thrown across the air for one of the scenes. That’s not something you see every day, so they broke out their cameras and filmed what they were watching. Not surprisingly, they posted their videos to YouTube to share what they had seen. Brown’s blog post about witnessing the filming was filled with exuberant excitement, including the YouTube video. Except, now if you click play on that video, you get this:


Yes, it appears Paramount promptly filed a DMCA takedown — which seems like a fantastic way to kill excitement for the movie. According to the takedown, Brown’s video “matched third party content,” which, of course, is impossible since Transformers 3 has yet to be finished (let alone released) and obviously Brown took the video himself. The filming took place in a public alley, so anyone around is totally free to take pictures or video and share them.

Now, not only is it ridiculous to claim that these videos are covered under Paramount’s copyright, it’s hard to fathom why Paramount would want to bother quashing these videos at all. After Brown and Krimmel posted their videos, entertainment blogs picked the story up and started to build buzz about the movie. Isn’t that a good thing? Personally, I really disliked the last Transformers movie, and this latest round of DMCA shenanigans isn’t doing a very good job of convincing me to give the next installment another look.

On top of that, this is Paramount we’re talking about — which is a subsidiary of Viacom. Viacom, of course, is in the middle of a big lawsuit with YouTube, where one of the things Viacom has been claiming is that Google should just know what content is infringing and which is not — and yet, here, again, Viacom is falsely claiming that videos infringe. This was actually a big problem in the lawsuit, where Viacom had to withdraw clips from the lawsuit, after it was determined that Viacom had uploaded them on purpose. Also, after being sued for bogus takedowns earlier, Viacom came to an agreement with the EFF that it would carefully review content before issuing takedowns. So, with all of that combined, you would think that Viacom would be a bit more careful than to take down videos taken by others of something happening in public.

In the meantime, to make things even more confusing, while Paramount issued a takedown on Brown’s video, it apparently left Krimmel’s up… for now, despite being basically the same thing. You can see that one (while it lasts) here:

Filed Under: copyright, transformers, videos, youtube
Companies: google, paramount, viacom, youtube