6 Best Nonprofit CRM Software for 2025 (original) (raw)

We may earn from vendors via affiliate links or sponsorships. This might affect product placement on our site, but not the content of our reviews. See our Terms of Use for details.

Nonprofit CRM software helps manage donor relationships. Find the best tools to streamline fundraising, boost engagement, and elevate impact.

• Best for managing volunteers and events: Pipedrive
• Best nonprofit CRM tool with integrations: HubSpot
• Best for nonprofit project management: monday CRM
• Best for omnichannel marketing: Zoho CRM
• Best white-label CRM for nonprofits: Bitrix24
• Best for tracking donor behavior with data insights: Virtuous

CRM software used within the nonprofit sector is designed to help organizations manage and grow their relationships with benefactors, organize outreach, and monitor activities. A CRM tool can improve productivity and create a streamlined process for marketing to donors, tracking revenue, and progressing toward goals.

Top nonprofit CRM software comparison

The best CRM software offers a range of marketing, sales, and support solutions. Those core features can also be used by nonprofits. Some notable features nonprofit CRM tools might prioritize include lead management for donors, payment receipts, revenue tracking, and a mobile app for field selling or canvassing.

Our list of top CRM software for nonprofits includes popular providers like Pipedrive, HubSpot, and Zoho CRM, as well as some industry-specific platforms like Virtuous. Each option can be implemented into a nonprofit’s business based on needs, scalability, and budget. It’s also typical for providers to offer reduced rates or free versions to nonprofits that apply for discount programs.

Pipedrive: Best for managing volunteers and events

Image: Pipedrive

Pipedrive’s CRM platform allows nonprofits to streamline operations by tracking donor activity, events, and volunteers. Users can create multiple workflows and automations to track the efficiency of marketing campaigns, estimate fundraising potential, and nurture long-term supporters for the organization.

Users can maintain a database of current and former volunteers with custom fields to track events. The platform works as a volunteer management platform by streamlining volunteer communications, capturing signups from new donors, and logging touchpoints at events.

Why I chose Pipedrive

Pipedrive is a CRM tool that automates sales processes with visual pipelines for businesses to easily manage leads and deals. In addition to its intuitive interface, Pipedrive offers instant insights through precise, real-time data analytics. These reports can assist in monitoring performance and forecasting and tracking revenue or donations. Pipedrive has pricing plans designed for small to midsize businesses on the rise.

While Pipedrive’s premium plans are competitively priced, there isn’t a free option for smaller nonprofits looking for a basic no-cost tool. If that’s the case for you, consider looking into HubSpot for its powerful free CRM.

To learn more about this provider, check out our Pipedrive review.

Pricing

• Essential: 14peruserpermonth,billedannually,or14 per user per month, billed annually, or 14peruserpermonth,billedannually,or24 per user when billed monthly.
• Advanced: 34peruserpermonth,billedannually,or34 per user per month, billed annually, or 34peruserpermonth,billedannually,or44 per user when billed monthly.
• Professional: 49peruserpermonth,billedannually,or49 per user per month, billed annually, or 49peruserpermonth,billedannually,or64 per user when billed monthly.
• Power: 64peruserpermonth,billedannually,or64 per user per month, billed annually, or 64peruserpermonth,billedannually,or79 per user when billed monthly.
• Enterprise: 99peruserpermonth,billedannually,or99 per user per month, billed annually, or 99peruserpermonth,billedannually,or129 per user when billed monthly.

Features

• Goal tracking: Maintain progress toward goals with concrete and detailed reporting. Create goals based on deals or activities and track them by adding pipelines, durations, and assignees.
• Activity management: View individual or team calendars, manage activities like follow-up emails, phone calls, or meetings, and plan schedules efficiently.
• Email inbox: Create group emails from templates and handle email scheduling, tracking, and syncing with Pipedrive’s email inbox.

Goal tracking dashboard view. Image: Pipedrive

Pipedrive pros and cons

Features

• Live chat software: Connect this feature to your organization’s website to convert new donors in real-time.
• Meeting scheduler: Schedule meetings quickly by eliminating back-and-forth emails and allowing donors to book a meeting time that works for everyone.
• Deal pipeline: Assign tasks to team members or volunteers within a deal pipeline where users can track performance.

HubSpot website live chat builder. Image: HubSpot

HubSpot pros and cons

monday CRM: Best for nonprofit project management

Image: monday CRM

monday CRM offers nonprofit organizations all the tools to track and manage ongoing and upcoming projects. The detailed dashboards provide high-level visibility that instantly reports donation progress, fundraising figures, and team performance.

Users can access all team activities, like calls and meetings, in one place to track performance, understand their capacity, and plan ahead. This helps manage any team’s quota attainment, track wins, and view goals for specific members or the entire team. With no-code automation, organizations can let the platform do mundane tasks.

Why I chose monday CRM

monday CRM is flexible project management CRM software that can manage entire sales processes, from lead or donor generation to fundraising. It supports powerful automations with no coding background necessary, making it an intuitive option for nonprofits that might not have the technical personnel to set up a platform’s back end.

While monday CRM is full of features, only its WorkOS for nonprofits plan offers an easy-to-use, discounted nonprofit platform to eligible organizations. If your organization wants a feature-rich tool at a similar price or even lower, consider HubSpot or Pipedrive.

Read our independent monday CRM review for more information.

Pricing

• Free version: monday.com offers a nonprofit discount only for monday work management. It doesn’t yet offer nonprofit discounts for the monday dev or monday CRM products.
• Basic CRM: 12peruserpermonth,billedannually,or12 per user per month, billed annually, or 12peruserpermonth,billedannually,or15 per user when billed monthly.
• Standard CRM: 17peruserpermonth,billedannually,or17 per user per month, billed annually, or 17peruserpermonth,billedannually,or20 per user when billed monthly.
• Pro CRM: 28peruserpermonth,billedannually,or28 per user per month, billed annually, or 28peruserpermonth,billedannually,or33 per user when billed monthly.
• Enterprise CRM: Contact monday.com for a quote.

Features

• Dashboards and reporting: Create advanced reporting on pipelines so organizations can get both big-picture views and detailed drill-downs.
• Team goals: Manage each team’s quota attainment over time, track major wins, and view goals for individuals.
• Call logging: Log all calls with donors, volunteers, or community members with automatic summary screens that suggest prebuilt quick responses.

Sample sales reporting dashboard. Image: monday CRM

monday CRM pros and cons

Zoho CRM: Best for omnichannel marketing

Image: Zoho CRM

Zoho CRM offers an omnichannel approach to marketing, so organizations can be present and active on social media, chat, telephone, email, and SMS platforms. Users can leverage this visibility to share their progress, conduct polls, respond to questions, and learn what resonates most with potential donors, volunteers, and other stakeholders.

These outreach strategies identify potential donors as well as local supporters and volunteers. After targeting these potential stakeholders, users can engage with them through customized email templates and behavior or trigger-based autoresponders.

Why I chose Zoho CRM

Zoho CRM offers end-to-end solutions for marketing, sales, and customer support. Its marketing features make it a standout option for nonprofits looking to invest in their brand visibility. Zoho CRM’s top premium tiers grant access to its AI-powered tools like the Zia assistant. Together, these tools can grow a nonprofit’s outreach and manage the influx of donors with engagement strategies.

Zoho CRM’s free tier and ideal use case of omnichannel marketing makes it a great option for growing nonprofits in emerging markets. If your organization already has a steady marketing strategy and needs a solution with donor reports and behavioral tracking, check out Virtuous for its industry-specific donor management tools.

Interested in knowing more about Zoho? Read our Zoho CRM review.

Pricing

• Free CRM: Free for up to three users and comes with lead and document management and a mobile app.
• Standard: 14peruserpermonth,billedannually,or14 per user per month, billed annually, or 14peruserpermonth,billedannually,or20 per user when billed monthly.
• Professional: 23peruserpermonth,billedannually,or23 per user per month, billed annually, or 23peruserpermonth,billedannually,or35 per user when billed monthly.
• Enterprise: 40peruserpermonth,billedannually,or40 per user per month, billed annually, or 40peruserpermonth,billedannually,or50 per user when billed monthly.
• Ultimate: 52peruserpermonth,billedannually,or52 per user per month, billed annually, or 52peruserpermonth,billedannually,or65 per user when billed monthly.

Features

• Customized email templates: Zoho’s drag-and-drop template builder allows you to create personalized email subject lines and templates. You can then send emails to custom email lists to replicate campaigns and save time.
• Zia AI assistant: Access a sales assistant powered by AI that can understand commands and queries issued over text and voice to predict sales or detect anomalies.
• Journey orchestration: Discover customer journeys in real time and visualize them with intuitive journey maps. Build and track journeys taken by donors to know when they’re most likely to donate.

Sample email template with Zoho CRM email builder. Image: Zoho CRM

Zoho CRM pros and cons

Bitrix24: Best white-label CRM for nonprofits

Image: Bitrix24

Bitrix24 CRM software can be ready to use in 30 seconds right after an organization registers an account at Bitrix24.com. From there, nonprofits can adopt the tool as a white-label provider, meaning it can be totally customized to fit the organization’s brand. That brand can be visible across social networks, file sharing, calendars and scheduling, and more.

Why I chose Bitrix24

Bitrix24 markets itself as an online workspace, with a CRM platform as the core solution. The CRM product is highly versatile and easy to administer, and users can join via an email link. The tool can uniquely house data in the cloud or on-premises, depending on the organization’s preference. Bitrix24 can be customized, with API and source code available for on-premises editions.

Bitrix24 offers plenty of resources for onboarding and implementing their tool, along with a unique pricing structure that is per organization with user caps rather than per user. But if you’re looking for a similar option with a specialization in nonprofit donor management, look into Virtuous.

Head over to our independent review of Bitrix24 to learn more.

Pricing

• Free: Unlimited users and 5GB of storage with limited access to features like collaboration, website builder, and other core CRM tools.
• Basic: 49perorganizationpermonth,billedannually,or49 per organization per month, billed annually, or 49perorganizationpermonth,billedannually,or61 per organization when billed monthly for five users.
• Standard: 99perorganizationpermonth,billedannually,or99 per organization per month, billed annually, or 99perorganizationpermonth,billedannually,or124 per organization when billed monthly for 50 users.
• Professional: 199perorganizationpermonth,billedannually,or199 per organization per month, billed annually, or 199perorganizationpermonth,billedannually,or249 per organization when billed monthly for 100 users.
• Enterprise: 399perorganizationpermonth,billedannually,or399 per organization per month, billed annually, or 399perorganizationpermonth,billedannually,or499 per organization when billed monthly, for 250 users.

Features

• Mobile app: Create invoices through the mobile app quickly with just one tap, and integrate with payments and e-invoicing to help fundraise in the field.
• Volunteer coordination: Utilize social media to target volunteers, share and sync calendars, manage sign-up documents and waivers, and more.
• Workflow automation: Automate processes with rules and triggers to streamline requests and approvals with no-code RPA.

Bitrix24 mobile app invoicing feature. Image: Bitrix24

Bitrix24 pros and cons

Virtuous: Best for tracking donor behavior with data insights

Image: Virtuous

Virtuous offers organizations a single donor view through the dashboard so that users know who to contact and what to tackle. This view offers intelligent suggestions for the next best action based on the donor’s gift history, social network behaviors, financial data, demographic data, and more. Virtuous offers nonprofit-specific metric tracking that can give your employees the power to make data-backed decisions regarding donor activity and engagement.

Why I chose Virtuous

Virtuous is a full-scale solution for nonprofits looking for a donor, fundraising, volunteer, and marketing platform. The tools help nonprofits of different sizes recruit and mobilize volunteers to fill mission-critical needs. Users report that Virtuous doesn’t require much upfront investment of time or manpower to implement into a nonprofit’s processes, which is a major bonus for nonprofits with limited resources.

Because Virtuous doesn’t disclose its pricing upfront, it’s tough to say how scalable and affordable the platform is for small nonprofits. If you’re looking for a solution with a multitude of premium plans to choose from and all the key management donor or volunteer features, check out Pipedrive.

Pricing

Virtuous doesn’t provide any upfront pricing information and requires potential users to request a customized quote from their sales team.

• Platform: Contact for a quote. This plan is best for growing nonprofits and supports unlimited users.
• Enterprise: Contact for a quote. This plan provides enterprise-grade support.

Features

• Gift and pipeline management: View donor gift history directly through the tool using a specific dashboard with filters built around portfolios, fundraisers, and activity.
• Fundraising insights: Get intelligent suggestions for the next best action or suggested gift asks based on gift history, social media behavior, wealth data, and more.
• Project tracking: Sync donations to specific projects to trigger automatic follow up with donors using project-level impact notes.

Example gift ask pipeline dashboard. Image: Virtuous

Virtuous pros and cons

How do I choose the best nonprofit CRM software for my organization?

To find the CRM software that will fit your nonprofit organization’s needs best, consider requesting demos, signing up for free trials, or communicating with the sales team to learn more about how their CRM pricing works. This will give you a better idea of what an onboarding and implementation process would look like, plus an opportunity to ask any preliminary questions.

Here are some sample questions to consider asking when choosing nonprofit CRM software:

• Does the tool offer in-market expertise for the nonprofit industry?
• Does the software fit your organization’s budget? Would a free CRM tool be a better option?
• Does the tool integrate with the tools and applications you already have in your tech stack?
• Is the CRM tool scalable and detailed enough to fit your small business or enterprise?
• Does the CRM tool have any open-source functionality that requires coding or development expertise?

FORUM: Here are some factors to consider when choosing a CRM.

Review methodology

To evaluate the top nonprofit CRM software, I used an in-house rubric with outlined criteria with a special focus on functionality that benefits and caters to the needs of nonprofit organizations. After scoring and then reviewing each provider listed above with the rubric, an algorithm calculated an overall star rating, which I used to assign each an ideal use case. That star rating is on a scale of one to five.

Here are the exact scoring criteria and weight scale I used:

• Cost: Weighted 25% of the total score.
• Core features: Weighted 25% of the total score.
• Customizations: Weighted 15% of the total score.
• Integrations: Weighted 15% of the total score.
• Ease of use: Weighted 10% of the total score.
• Customer support: Weighted 10% of the total score.

Share Article

Also Read

• Best Banks for Nonprofit Organizations
• Best Free CRM
• Zoho CRM vs. Hubspot
• Hiring Kit: CRM Developer
• Big Data: More Must-Read Coverage