Data-Driven Display (original) (raw)
Targeted branding solutions proven to increase consideration
On the world’s largest B2B network, data-driven display puts your brand in front of active buyers
See how contextual banners, takeover sponsorships and behavioral targeting can support your goals.
Data-driven display puts your brand in front of active tech buyers.
See how contextual banners, takeover sponsorships and behavioral targeting can support your goals.
Contextual Banners
Improve brand preference with the Web’s most active B2B tech buyers
Banner Ads
Aligned to relevant, purchase-focused editorial content in your market >
Welcome Ads
Capture share of mind at the start of a journey >
Rich Media
Drive user engagement with your content via custom-built interactive branding >
How digital branding drives B2B demand
Learn how better-targeted digital display drives more demand, builds pipeline and accelerates sales.
Takeover Sponsorships
Establish market authority and disrupt competitors
Keyword Takeovers
Intercept and influence technology buyers based on their keyword searches >
Editorial Takeovers
Build thought leadership by aligning with Informa TechTarget’s top-ranked, editor-curated learning experiences >
Roadblocks
Increase exposure and block out competitors around key product launches and business initiatives >
The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
If you use programmatic advertising or intent data, you’ve probably heard that Google is killing third-party cookies. Understand the impact of this decision, how it affects you and 4 ways to get ahead of it.
Behavioral Targeting
Leveraging industry-leading behavioral data from Priority Engine to engage in-market buyers
Active Buyer Targeting
Influence prospects researching technologies in your space
ABM Targeting
Engage target accounts active within your market segment
Programmatic Guaranteed
100% guaranteed programmatic delivery to the most coveted Informa TechTarget inventory
Informa TechTarget’s targeted branding solutions drive downstream consideration lift
25%
increase in
consideration rate
22%
increase in email
click-through rate
2X
increase in opportunities and pipeline
Focused on Healthcare technology?
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