Sales Teams (original) (raw)
Why TechTarget
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Audiences
Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data
A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes
Much more than technology, we guide you and help you to scale
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Supporting Your GTM
From build, through execution, to optimization, we’re there for you
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The TechTarget Brands
With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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- Solutions
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Go-to-Market & Product Strategy
Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging
Market research, buyer insights, & analyst guidance to help you stand out
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Content Development
Data-driven content focused on the topics buyers care about most
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Brand Awareness
Stay Top of Mind & Make the Short List
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Demand Generation
Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing
Target In-Market Accounts & Engage Active Buying Groups
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Partner & Channel Marketing
Accelerate Partner-Led Growth
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Online & In-Person Events
Engaged Audiences. Polished Experiences. Maximum ROI.
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Global Execution
Advance in the Markets You Care About Most
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Healthcare Marketing
The intent data revolution comes to healthcare tech marketing
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Sales & Partner Enablement
Custom content to educate sellers and partners on why your solution matters
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Account Prioritization
Find and prioritize the accounts and contacts that are in-market for your solutions
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Personalized Outreach
What you need to know to quickly speak to the needs of your buyer
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- Products
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Purchase Intent Analytics
Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights
Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting
Drill down on your specific GTM questions
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Prospect-Level Intent Data Exports
The industry’s most precise and powerful intent data
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Account-Level Intent Data
The industry’s most precise and powerful intent data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Custom Content
Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content
Expert-crafted content, ready and waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Video Production Services
Create Unique Content that Excites & Engages More B2B Buyers
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Global Content Studio
Content fueled by expertise. Strategies built for results.
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Digital Advertising
Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites
Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Content Syndication
Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel
For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads
Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation Subscriptions
Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Intent Data for Sales
Your fastest path to the deal
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Sales Content
Deal-closing decision support
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Priority Engine Intent Data Platform
The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform
The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
Sales Teams
Sales and partner enablement
Eventually, your hard found leads end up in the hands of sales or your channel partners. But if they struggle to articulate why your solution is the best fit, you lose. Add the voice of a 3rd-party industry expert to your next training to educate sellers and partners on why your solution matters in the context of market trends, competitive dynamics, and buyer needs. To prove business impact and accelerate late-stage deals, you can also count on our team for custom decision-support content like economic validations and ROI calculators.
Account prioritization
Timing can make or break your outbound effectiveness. Research proves you’re 5X more likely to get a response* if your prospects are currently evaluating solutions in your category. Yet, sellers waste way too much time contacting the wrong people at the wrong accounts because they simply don’t have the right information on exactly where to focus right now.
TechTarget takes the guesswork out of outbound prospecting. Priority Engine™ for Sales automatically finds and prioritizes the accounts and contacts that are actually in-market for your solutions. It ranks them for you in order of their propensity to buy so you can focus your energy on in-market accounts and make the most of their prospecting time.
* TechTarget calling test of 2,061 users across 4,880 calls, March 2023
Personalized outreach
Initial calls are won in the first 30 seconds. If you can’t quickly speak to the needs of the buyer, you won’t get their foot in the door.
Priority Engine for Sales connects you with active buyers – real people who are currently researching in your tech category – and tells you exactly what they are interested in, the vendors they’re considering, and the products they have installed. Plus, it also helps you tailor outreach at scale with one-click, hyper-personalized emails. It’s a winning combination for breaking through the noise, booking more meetings, and having meaningful conversations that convert.
Confirmed Projects™ are leads where TechTarget’s demand researchers have directly verified a planned purchase for a relevant solution in the next 12 months. Each Confirmed Project includes BANT details plus valuable insights into the buyer’s challenges, purchase drivers, vendors they are considering, and much more to help you tailor your outreach.
Start selling smarter.
Schedule a customized Priority Engine walkthrough today.
The conversion rate we’re seeing from Priority Engine is the highest of any source we’ve ever seen. That’s because of the quality of the conversations we’re having with prospects.”
Phil McKinley, Account Manager
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