Level Up Your GTM: Solving Common Growth Challenges (original) (raw)

The most innovative marketing leaders are looking beyond just marketing tactics to understand their shortcomings and futureproof their growth strategies. They’re investigating how their go-to-market teams align and evolving how they activate across people, processes and technology.

In this e-book, we explore best practices for four interconnected pillars that are essential for driving GTM performance. You’ll learn how to:

• Achieve alignment across the organization by establishing a single source of truth, unifying data and systems and streamlining workflows.
• Ensure product alignment and operationalize for better performance with a market-based, dynamic view of how buyers act on their needs.
• Leverage prospect-level intent to identify, prioritize and engage existing customers more effectively.
• Stay visible to buyers to drive awareness, harvest current demand and support long-term demand identification.