The Numbers Bankability Index (original) (raw)
The Numbers Bankability Index estimates how much someone is worth to a film based on analysis of the Hollywood Creative Graph™, a network of over 130,000 people with over 6 million connections that represent all the films they have worked on together. By using an analytical technique called graph analysis, the Bankability Index measures the influence of each person in the Hollywood Creative Graph, which we translate below into an estimate of the average value added per movie by the 50 biggest players in the industry today.
This chart is based on the worldwide box office earnings for every film a person has worked on, adjusted to reflect their performance over roughly the past decade. It is therefore a reflection of the most consistent performers over time.
The Numbers Bankability Index Top 250
The complete top 250 people, ranked by worldwide and domestic box office, and by the value they bring to each movie. See our Top 250 Edition page for more details and to manage your subscription.
Does the Index suggest that people are overpaid?
Not exactly. The fundamental goal behind building The Numbers Bankability Index is to assess the value someone would bring _to an average non-franchise film_—regardless of whether they are in a lead role, or even an acting role. It looks at the value each person brings to a film as part of a team.
This is different from deciding how much they should be paid for a specific role, particularly in established franchises. Johnny Depp, for example, is measured as being worth about $7 million to an average movie (like, for example, The Rum Diary or Mortdecai), but is clearly worth far more playing Captain Jack Sparrow inPirates of the Caribbean. Our Under the Covers article shows how we go about assessing the value of Johnny Depp playing Jack Sparrow.
For more information, see
- Introducing The Numbers Bankability Index
- Analysis: The Numbers Bankability Index Under the Covers
- Bankability Index Top 250 Edition
In the Press:
- CNBC: Why Brad Pitt is 11% of “The Big Short”
- USA Today
- Variety
- TIME
For more information, email us at research@the-numbers.com.
Image attributions
Robert Downey, Jr.: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons
Jon Favreau: Thomas Crenshaw [CC-BY-SA-2.0], via Wikimedia Commons
Steven Spielberg: By Romain DUBOIS (Own work) [CC-BY-SA-3.0 (creativecommons.org)], via Wikimedia Commons
Leonardo DiCaprio: By Siebbi (Leonardo DiCaprio) [CC-BY-3.0], via Wikimedia Commons
Will Smith: By Walmart Stores [CC-BY-2.0], via Wikimedia Commons
Kevin Feige: By Mingle Media TV [CC BY 2.0], via Wikimedia Commons
Zack Snyder: Gage Skidmore [CC BY-SA 3.0], via Wikimedia Commons
Clint Eastwood: gdcgraphics [CC-BY-SA-2.0], via Wikimedia Commons
Matt Damon: By nicolas genin from Paris, France [CC-BY-SA-2.0], via Wikimedia Commons
Bradley Cooper: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons
John Williams: TashTish at en.wikipedia [GFDL or CC-BY-3.0], from Wikimedia Commons
Denzel Washington: Falkenauge at the German language Wikipedia [GFDL or CC-BY-SA-3.0], via Wikimedia Commons
Ryan Gosling: Georges Biard [CC BY-SA 3.0], via Wikimedia Commons
Helena Bonham Carter: David Torcivia [CC-BY-SA-3.0], via Wikimedia Commons
Thomas Tull: Gage Skidmore [CC-BY-SA-3.0], via Wikimedia Commons
David Heyman: By Asim Bharwani (Modenadude on flickr) [CC-BY-SA-3.0], via Wikimedia Commons
Dwayne Johnson: By English: Eva Rinaldi Celebrity and Live Music Photographer (Flickr) [CC BY-SA 2.0], via Wikimedia Commons
Samuel L. Jackson: By pinguino k (originally posted to Flickr as samuel l jackson) [CC-BY-2.0], via Wikimedia Commons
Jason Statham: By fadedcaralunagirl / Maura Ortega (DSC05752) [CC BY 2.0], via Wikimedia Commons
Bruce Berman: By Rbush (Own work) [CC0], via Wikimedia Commons
Emily Blunt: By gdcgraphics [CC BY-SA 2.0], via Wikimedia Commons
Ezra Miller: Gage Skidmore [CC BY-SA 3.0]
Scarlett Johansson: Foto: © JCS / , via Wikimedia Commons
Paul Bettany: Natasha Baucas [CC-BY-2.0], via Wikimedia Commons
Tom Hanks: By Yeoman 1st Class Donna Lou Morgan [Public domain], via Wikimedia Commons
Kenneth Branagh: Melinda Seckington [CC BY 2.0], via Wikimedia Commons
Mark Ruffalo: By Tony Felgueiras from Toronto, Canadaderivative work: MyCanon [CC-BY-SA-2.0], via Wikimedia Commons
Hugh Jackman: By Eva RinaldiUploaded by MyCanon (Hugh Jackman) [CC-BY-SA-2.0], via Wikimedia Commons
James Newton Howard: By JNH et HZ.jpg: Yann de la marnederivative work: Butko [CC-BY-2.0], via Wikimedia Commons
Harrison Ford: Gage Skidmore [CC BY-SA 3.0], via Wikimedia Commons
Chris Evans: Gage Skidmore [CC-BY-SA-3.0], via Wikimedia Commons
Chris Pratt: By Mingle Media TV [CC BY-SA 2.0], via Wikimedia Commons
Johnny Depp: By Arnold WellsUploaded by MyCanon (Johnny Depp) [CC-BY-SA-2.0], via Wikimedia Commons
Michael Keaton: By Gage Skidmore (Own work) [CC BY-SA 4.0], via Wikimedia Commons
Angelina Jolie: Gage Skidmore [CC-BY-SA-3.0], via Wikimedia Commons
Steve Carell: By Eva RinaldiUploaded by MyCanon (Steve Carell) [CC-BY-SA-2.0], via Wikimedia Commons
Emma Stone: Gage Skidmore [CC BY-SA 3.0], via Wikimedia Commons
Tom Hardy: By Tim Cornbill [CC BY-SA 2.0], via Wikimedia Commons
Robin Wright: Georges Biard [CC BY-SA 3.0], via Wikimedia Commons
Robert De Niro: By David Shankbone (Own work) [CC-BY-3.0], via Wikimedia Commons
Zoe Saldana: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons
George Clooney: Georges Biard [CC-BY-SA-3.0], via Wikimedia Commons
Eddie Redmayne: Gage Skidmore [CC BY-SA 3.0], via Wikimedia Commons
Anne Hathaway: By Mireille Ampilhac (originally posted to Flickr as Deauville 2007) [CC-BY-SA-3.0], via Wikimedia Commons
Jack Black: By Toglenn (Own work) [GFDL or CC-BY-SA-3.0-2.5-2.0-1.0], via Wikimedia Commons
Greta Gerwig: By -nickon- [CC BY-SA 2.0], via Wikimedia Commons
Hans Zimmer: Richard Yaussi [CC-BY-2.0], via Wikimedia Commons
Tommy Lee Jones: Georges Biard [CC BY-SA 3.0], via Wikimedia Commons
Russell Crowe: By Eva RinaldiUploaded by MyCanon (Russell Crowe) [CC-BY-SA-2.0], via Wikimedia Commons
Ben Affleck: By Elen Nivrae from Paris, France (Ben AffleckUploaded by stemoc) [CC-BY-2.0], via Wikimedia Commons